To become a good web hosting reseller, you need everything that a good hosting company should have. But then, why become a reseller in the first place? Many enterprises that are just about to start or are relatively new, need entities that understand their problems better and also provide a service that can stand firm to its promise. By providing reseller web hosting plans, many web devs and small businesses could scale only by partnering with the right service provider and having clients on their roster who trusted them in return.
But having an interest in the web hosting industry or even wanting to become a business by reseller hosting is not enough. There are many facets and reasons that make a good web hosting reseller a successful business. With this article, we will be shedding light on these important factors.
So, if you are ready to become one of the best resellers in the web hosting business that has a good number of clients on your roster, please read further.
1. Understanding and interest in the web hosting industry
For anyone starting out to become a web hosting reseller, being curious about the web hosting industry is a good starting point to be a successful web hosting reseller. Anyone with an interest, desire, and an eye on the happenings of the web hosting industry is most likely to succeed in it.
If you’re looking to resell web hosting, you’ll need to be familiar with the web hosting industry and how it works. Without knowing websites and how hosting works, you can misunderstand customer needs and not know that the service you are buying (and selling) doesn’t offer the right hosting solution.
Those who have a passion for building a business in the internet and web hosting industry can also succeed and if you are interested in building a website as a developer, this field is most likely to help you grow as a business person too.
Like most businesses, you will need some capital to start your own hosting business if you are going to be a web hosting reseller. However, this is one business where you don’t need a lot of capital since you don’t need to invest in the hardware and infrastructure yourself. You need a very good and really experienced hosting facilitator that has all the infrastructure which you can use. That is the brilliance of reseller hosting.
Server maintenance, infrastructure, etc. are all looked after by the hosting facilitator so that you as a web hosting reseller don’t get involved too much and focus on the key aspects of your business. To do well as a reseller hosting provider, your investments of capital must be recovered with the business that you do by serving your customers, and a lot of this also depends on the choice and selection of a hosting partner and facilitator.
3. Reliable hosting partner or facilitator
As mentioned in the previous point, your success as a web hosting reseller provider also depends on the hosting partner you choose. If you are going to resell someone else’s service you need to know whether that provider has everything that customers expect. This starts from the provision of high uptime, bandwidth, security, free SSL and domains, domain transfer services, flexible networks with datacenters located globally, and so on and so forth.
So, if you are choosing a hosting partner, understand their plans, features, and everything that there is to it in detail. Don’t leave a single stone unturned because a successful reseller hosting provider, functions from a space of high level of awareness about the industry, about the market, about the customers, and their needs at that given point in time.
Additionally, what can set your business up for good is if you know their hosting plans as a reseller and cater to a niche that has customized plans. This can include users of WordPress or Linux or Windows. Going by the decisions and choices customers make is the key in the business of web hosting.
4. Technical knowledge
If you’re looking to resell web hosting, you’ll need to be familiar with the technical knowledge and terms that exist in web hosting. Those who have done this successfully have mastered this aspect and are running a business as a good web hosting reseller because their understanding of these components helps them gain trust. This is a must because this is your business and you have a good idea of trends and what is least expected is technical expertise. However, many distributors learn these basics and believe that it is enough to change some components of the website or it depends entirely on the hosting provider. Unfortunately, this is a misunderstanding.
Failure to understand websites and their web hosting requirements can create unnecessary conflicts with your customers. Assessing the needs of your customers will help you retain them and even those whose businesses need adjustment. These positive experiences and habits will surely make your services stand out in the web hosting distributor business market. It also requires someone with technical experience to better understand customer complaints and work with the hosting provider to quickly resolve customer issues.
5. Customer centricity and marketing skills
You need to be very clear about what you are offering to distributors in your web hosting business. In fact, it must be in written form so that it can be called if there is a misunderstanding. Avoid reselling your listings. List what you want to offer and break it down by time and price. If you don’t offer the service you say you can, your web hosting customers will lose trust in you and will never do business with you again. It can also affect the future of your company.
To solve this problem with a web hosting service, do some research first about what your customers want. Maybe you researched the web hosting community with Hecht and found out how the world of web hosting and reseller hosting is evolving. Create these customer segments so you can sell what you want to the right customers.
6. Robust infrastructure
The infrastructure you need to start a reseller hosting business is minimal. It would be best if you had a reseller host plan, laptop, or computer, and nothing more. However, with this type of setup, it becomes a little challenging to be a successful business.SO, there are still some more things you will need. Such as:
- A swift website for potential customers to review your offers.
- Customer support infrastructure- Of course, as your business grows, you can add more services, but at least two of these are mandatory.
- Customer service- This is one of the places where reseller hosting companies stand out the most. Customers should have at least two ways to contact you. But reseller hosting companies are usually more than that.
- Chatbots– You must first have a chatbot on your website. Chatbots are cheap and very useful these days. Plus, they are getting smarter every day. Chatbots can solve most of the simple problems that customers are likely to encounter. That way, you or your account manager won’t have to worry about these things at all. You’ll also need a support email address that customers can use to write to.
- Phone Support- You can skip phone support if you’re new, but you should seriously consider it at the end of the day. Some of the finest usually offer phone support. There are two main ways you can do this. One way is to outsource this to a professional call service company that understands your product and supports your customers. The second is to have an internal customer support center. Of course, both have their pros and cons, but you can start thinking about them once your business starts to grow.
Right now, it may seem to you that from where you started, to where you want to reach, there is a lot to be done. That is true, but if you are consistent and resilient in the face of the business, that day won’t be far when you are one of the best reseller hosting businesses that there is. We hope that you have enjoyed reading this article. If you have any comments or feedback to share, please do the same in the comments section below.
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