Out of the following which website would you rather make a purchase from given their email addresses – marketing@yourbrand.com or yourbrandname@gmail.com? I would prefer the first one and chances are you too would prefer the same. The only reason being, the first email feels more credible as opposed to the latter.
As a Web Pro (designer and/or developer), email is one of the primary modes of communication for your business. An email address that ends with the domain name of your business, impacts the way customers form an opinion of your brand. A customized email address adds to the credibility of your business by making it look professional.
Our aim in this post is to help you understand what business email is, its advantages and how to set it up with ResellerClub’s Business Email Product.
What is Business Email?
A business email address is an email that you would use for the purpose of promoting and building your brand. As opposed to a regular email address, a business email is associated with your brand’s domain name rather than a generic domain like gmail.com or yahoo.com. This helps in increasing the awareness of your business and also, in building and preserving your brand.
Example of regular email: yourbrandname@gmail.com
Example of business email: customercare@yourbrandname.com
3 Advantages of Business Email
- The first and foremost advantage of having a ‘Business Email’ is that it elevates your marketing efforts and adds to the professional appeal of your business. As a brand, you are required to communicate with your clients and customers on a frequent basis. Sending an email from a free email account (eg. Yahoo/Gmail, etc.) would make you look unprofessional and even negatively impact your business.
- A business email provides several additional features as opposed to a normal email like mail tracking, monitoring etc. Take, for instance, Open-Xchange a business email platform integrates all your personal emails, calendar, contacts and appointments on a single platform. Moreover, it even allows document sharing.
- With all the features like private labelled service, 99.99% Uptime and storage space it provides, business email is cost-effective as compared to email services like GSuite, Enterprise email etc. Read more here, to know other advantages of a business email.
Guide to Set up your Business Email
Now, that we have seen what business email is and the importance of it. Let us now dive into learning how to set it up.
Step I
Go to your Control Panel ->Click on the ‘Buy’ button and select ‘Business Email’ from your Product dropdown list. Next type in the domain name you wish to purchase the business email for and place your order.
Step II
Go to your Control Panel and List all Orders. Here, you will find the order for Business Email, click on the ‘Product’ link to manage your business email.
Step III
Post clicking on the Product link you will be redirected to the order management section. Scroll down and click on the product ‘Business Email’.
Step IV
Before setting up your email account, you need to add the DNS Records to your existing name servers. For this click on ‘Name Server Details’.
Step V
After this go to ‘Manage Email Accounts’. The ‘Dashboard’ tab gives you an overview of all your business email accounts. The ‘Mail’ tab includes all major tasks like Adding Users/Accounts, Forwarding, Exporting etc. And the ‘Settings’ tab helps you manage your profile.
Since we need to add users we will go to Mail -> Add User
After filling all the details, click on ‘Add User’ and the user will be successfully created. Depending on the size of your business you can purchase as many Email Accounts as you need.
Conclusion
Creating a business email is good for your brand image as it builds the confidence and trust of your customers in your business. This was one simple way to create a business email account for your domain name. In my next post, I’ll cover some more ways on how to integrate your business email to maximise productivity.
Hope you found this post helpful. If you have any queries or suggestions feel free to leave them in the comments box below.
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