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We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers and web pros across the globe, we only feel contentment when we look at our customers’ journeys in retrospect. 

One such web pro that makes us extremely proud is Double Focus, who we’ve been working with them since last year. We spoke to the founder of Double Focus, Kannan, where he told us all about their experience of working with ResellerClub. Read on to know what Kannan has to say.

Company Name: DOUBLE FOCUS

We spoke to:  Kannan

Website Link: http://doublefocus.net/

Favourite Control Panel Feature: No particular favourite 

I Choose Resellerclub Because:

We believe that the relationship we have with ResellerClub is a two-way relationship. We have a lot of trust in ResellerClub and thus we can transfer this trust to the end customer. It is a service industry and so it is a chain-reaction.

Q1. When did you enter the Web Services Industry and where do you see your business going?

We started in 1999 and at that time we were with another brand. It’s been a good 20 years. Going forward our goal is to increase our client base. We are focussing on the hospitality industry – getting their payment gateways integrated and so on. 

Q2. What do you think is your secret to success and why do Customers prefer DoubleFocus?

Clients prefer DoubleFocus as it is a one-stop-shop for all their needs. It works as a hub for e-commerce, domains, hosting, website designing, payment gateway integrations, etc. all in one single place. Also, we provide quality support which helps the clients a lot in their time of need. 

Q3. Tell us a little about doing business in India/UK. What are the most unique aspects of the market?

We are based out of India and 90% of our clients too are based out of India. However, we do have a few clients in the UAE

Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry?

When someone is starting their business, it can be quite confusing as there are a lot of companies and freelancers in the industry. One should properly analyse the companies offering these services, competitors and offer the right service at the right time. If this is provided, customers will come back. Customer Satisfaction should be the main focus. Starting off in this industry does not require a huge investment. You can start small and build gradually. 

Q5.  You have been with ResellerClub since last year. What do you think has changed over the years?

I joined ResellerClub over a year back, and since the time I have joined, I am very happy with the hosting and the services offered. There is constant support and good help from the Account Managers.

Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business?

I started back in 1999 with a single person and a rental computer. We slowly entered the web designing space working late at night due to slow network and connectivity issues. Gradually we moved to better technologies, creating a portfolio of clients between 1999-2005.  By 2008, we were a big team. Recently, we moved to the hospitality industry. Our role is to analyse the entire hotel’s marketing requirement, dive into its history and also offer virtual 360-degree photography and website development. Furthermore, we help them with a booking engine and setting up payment gateways. We have quite a few reputed hotels as our clients. 

Q7.  Have you tried using the ResellerClub Mobile App? If yes, how has your experience been? 

I have downloaded the app, however, owing to the nature of our business we prefer to use the desktop website instead.

Q8.  The recent COVID-19 pandemic has changed the ways businesses operate. Are you running your business remotely? If yes, how has your experience been thus far?

My entire team is working from home currently, we coordinate through WhatsApp and Zoom calls. But it is quite hard to manage time schedules of individual employees. Businesses, in general, are also down, so it is affecting productivity.

Q9.  Are there any challenges you are facing while serving your customers? If yes, how are you overcoming them? 

Most of our customers are from the hospitality and tourism industry. So this has affected the business as payments are being deferred as this industry is affected. We are constantly speaking to the clients and trying to empathise with them while at the same time trying to find ways to assist them. Providing discounts and temporary credit so that their orders don’t expire. This requires a lot of convincing from our end. We need to present the clients with more offers and benefits to sustain them.

Q10.  What are your learnings when it comes to your interaction with your customers while working remotely? 

We need to be empathetic to the customers and ask them to renew their packages, send reminder emails etc. constantly. We hope things will be better as the economy opens and business gets back to normal slowly.

That’s all from our chat with DoubleFocus. Thank you for reading through this post and also, a big shout out to Kannanfor patiently answering our questions. We also wish Team DoubleFocus all the best wishes and hope their business starts functioning smoothly soon! 

Find Double Focus on Social Media here:

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H. FatimaH. FatimaH. Fatima used to be an Engineer by profession and Writer by passion until she started pursuing full-time writing. She is presently a Content Marketeer at Newfold Digital (APAC). She mostly writes what she deeply perceives and analyses, it is her way of unwinding. Her interests include writing, reading (an avid reader), watching foreign-language movies and public speaking.View all posts by H. Fatima