E-commerce SEO: Tips to Boost Sales of your Business!

If I say, the popularity of online shopping is growing at a rapid rate, I would not be wrong. Why? Because establishing an e-commerce store which is effectively reachable to the customers worldwide has become a lot easier than setting up a physical store which is just limited to the consumers of the local area. So, it is automatically understood that if you have an online business, the competition isn’t going to be any easier. Therefore, to outshine this competitive space you need to have your brand name imprinted in the minds of your target audience. To accomplish the same, […]

Read More

Understanding Email Open Rate and Tips to Optimize it for your Newsletter

On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is the average rate the accurate representation of your open rate? No, definitely not as it may vary from business to business. In that case, can […]

Read More

Varnish Cache vs. NGINX Cache: Performance Comparison

If there is one common thing that every website owner tries to achieve today, it is essentially a fast loading website. Needless to say, the loading time largely contributes to retaining your site visitors, as well as, better search engine rankings. By adopting various techniques like optimizing images, integrating a Content Delivery Network (CDN), using the right caching server etc. site owners constantly endeavour to boost the page loading times of their sites. While all these measures are collectively beneficial, the point of discussion of this blog article is to particularly look at caching. Varnish Cache and NGINX Cache are […]

Read More

Is the absence of vital security patches a big concern for Magento sites?

Magento is indeed one of the best platforms for e-commerce websites. Also, the company is doing everything possible to upgrade it and make it perfect for the present generation. The cost-effective solution is ideal for those businesses that don’t have huge budgets. Magento is conceptualized to be absolutely flexible and scalable. Additionally, the solution is feature-rich. Top features like the capability to manage several stores, as well as, the multi-lingual support make Magento a top choice in the market. Furthermore, the solution is both search engine and mobile friendly, which gives extra advantages to the Magento users. Why has Magento reached […]

Read More

benefits of moving to the cloud

6 Benefits of Moving to Cloud Hosting

When you’re new in the web industry and plan to host your first website or a blog, there are a lot of questions on your mind. Should I go with a free service or a premium one? Is this the right time to invest in a paid service and if yes, which hosting service do I choose? Eventually, most website owners end up choosing Shared Hosting as it offers good features for beginners and is also quite affordable. With the passing of time, your business grows and so does the traffic. It is at that time you think – since […]

Read More

4 Easy Fixes to Restore Traffic Post Redesign

4 Easy Fixes to Restore Traffic Post Redesign

Redesigning is a big effort. The intent of redesign could be to improve content, design, product offerings, etc. to make your website more user-friendly, all in the effort to encourage more hits. However, while the purpose of redesign is to improve traffic or user experience or both, your website could actually see a decline in traffic right after the redesign. Although traffic drops after redesign is a general trend, a drop greater than 10% is worrisome. Why does redesign cause a traffic drop? In order to serve the new version of your webpages, Google needs to crawl and index them […]

Read More

Ways to Increase Subscriber Engagement and How they Help Businesses

Subscribers – A Valuable Resource

A friend of mine was all applause for a standup comedian after watching his YouTube video. A simple request by the comedian to hit the ‘subscribe’ button and press the ‘bell icon’ led to my friend watching more of his videos and finally attending live shows of the artist! Multiply this a thousand times and you will be able to identify the potential of ‘subscribers’ to your business. Be it stand up comedy, a financial education website/channel, your software services channel or a professional blog, if you are able to get more subscribers on your side, your business has a […]

Read More

easy ways to migrate your WordPress blog

Easy ways to migrate your WordPress blog

Whether it’s because your current website is too slow or you just want a better WordPress hosting plan that fits your blog’s growth, moving a WordPress blog or website is something that you’re going to have to deal with. Migrating a WordPress website (while avoiding downtime I might add), can seem intimidating to anyone, especially if you’re not tech savvy and are unfamiliar with the process. If the thought of dealing with WordPress migration gives you a cold sweat, then worry not! We’ve got a couple of great tips that you can use to make the migration of your WordPress […]

Read More