2020 will go down in history as one of the most challenging years that tested our patience, skills, capabilities and capacities. Both personally and professionally, the year kept us on our toes (not literally considering the lockdowns!).
2021 is here and with it comes new learnings, new vigour and a whole lot of new business challenges and opportunities. If you look at the recent trends in digital marketing, the one thing that no business or brand can deny is the need to create a strong digital presence and use multiple digital marketing avenues to grow and succeed.
If you look back a couple of years ago, everyone was talking about how artificial intelligence, voice search and marketing driven by data would be ‘the next big thing’. To no one’s surprise, these are no more futuristic but very real, and very present-day trends that brands and businesses are using to grow a stronger digital presence.
That brings us to 2021 and the trends in digital marketing that will be seen growing and evolving this year.
If you’re making your digital marketing strategies for this year, keep these trends in mind, and if you’ve already drawn out your plan, re-check to make sure you’ve not left these trends out.
Trends in Marketing — 2021 Edition
The recent trends in digital marketing show that customers expect a highly-intuitive and customer-driven approach to marketing. This includes seamless customer-support, personalization, multi-channel marketing and more. If you want to keep your existing customers and attract more and more potential customers following the latest digital marketing trends is crucial to your success. Here’s a list of trends in marketing that you must follow in 2021.
Chatbots are an AI-powered technology that allows customers to chat in real-time with your business through 24X7 instant messaging. This bumps up your customer support to the next level, allows for instant connectivity and portrays you as a business that is readily available to help customers. These virtual assistants allow for error-free service, instant responses and the assurance that your customers can always connect with you.
Image Source – ResellerClub
Who doesn’t like a personalized digital experience? We know we do! All forms of marketing communication — emails, content, ads and more — need to get even more personalized in 2021. Personalization gives your brand higher credibility and customers are more likely to do repeat business. Statistics show that 80% of customers are more likely to do business with a business that offers a personalized experience. One of my recent personal favourite encounter with personalization has to by Spotify’s 2020 wrapped series.
The last decade has already shown the power of content to market one’s business. With the way customers are consuming content today, it’s more and more important to keep innovating the kind of content you offer. Videos have become a highly popular medium to market one’s business. Product and service videos have shown to increase conversion rates and probably the most popular choice of content for customers looking for products you offer. Video marketing also includes live chats and sessions on social media platforms.
The era of influencers still reigns! Influencer marketing is highly beneficial for brands as customers are more likely to connect and resonate with people (influencers). Working with influencers gives you the chance to tap into a wider audience and also build credibility for your products and services. Influencer recommendations are more likely to positively affect conversions as compared to brands recommending their own products.
Social Media Platforms
The use of social media platforms to market your business will continue being a trend in 2021. Social media marketing has completely changed the way brands and customers interact with one another. This easy engagement has shown great results, and will continue to do so. Creative content, instant messaging and a personalized experience are all keys to making the most of your social media presence. In 2021 try creating a variety of content — videos, live sessions, contests and giveaways, polls, user-generated content — that allows your customers to stay engaged with you.
I’m most excited to see how visual search will play out in 2021. Just like we type in a word or phrase on Google to get accurate search results, we’ll now be able to just upload an image or click one in real-time to get search results. Google, Pinterest, Bing and many applications are jumping on to the visual search bandwagon and you should start preparing for it as well. The next time you want to buy something you can just take a picture, upload it and get results for similar products, where to buy it, what it is, how it’s used and a lot more!
Image Source: Google Lens
Shoppable Social Posts
The marrying of e-commerce and social media — two of the biggest giants in the digital world — has made online shopping very convenient for customers. Customers can directly make purchases through social media without having to go through the hassle of switching to another tab/platform to complete the shopping process. This ease will reduce abandoned carts and allow for a quicker checkout for customers.
Image Source – Instagram
Get on With The Latest Trends in Marketing
Ready to make 2021 your most successful year yet? Include these latest trends in digital marketing in your marketing strategy and get ahead of the competition.
Your customers will be delighted and your brand will gain a positive response from the ever-growing and thriving digital world. It’s important to always lookout for the latest trends so your brand can stay relevant and offer the very best to your customers.
If you have any questions or suggestions, please feel free to drop a comment below. Read more of our Marketing Blogs to stay updated, and build your own strong marketing plans.
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