3 Ways Artificial Intelligence is Changing Traditional Marketing

Artificial Intelligence (AI) is changing the world we live in and affecting every area of our lives. It eliminates email SPAM. It knows what we want to watch on Netflix. It can also predict health concerns we may have in the future so that we can take steps to prevent them. Moving further, AI is changing the landscape for our careers. There are very few industries that are not currently disrupted by AI in one way or another. From healthcare to security to the financial industry, Artificial Intelligence solutions are making people’s jobs easier and, in some cases, eliminating them […]

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5 Best Cloud Computing Certifications for 2018

Cloud Computing certifications are amongst the most sought-after certifications these days. With the changing dynamics of businesses, it is but obvious that companies expect to access their data anytime and anywhere. It is with this idea in mind that most of them switch to the Cloud to achieve uniformity and accessibility. This has, therefore, increased the demand for more cloud certified professionals. Cloud Computing helps to achieve this purpose. In layman’s words Cloud Computing provides all computing services viz. servers, storage, databases, software over the internet. Among other things, Cloud Computing helps in: Storage, backup and recovery of data Hosting […]

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why sales needs big data

Why Sales Needs Big Data

For many, it’s been hammered home that Big Data and modern analytics technologies will revolutionize the marketing and sales industry. While many of us now accept this claim, we also take it for granted. Yes, Big Data can deliver significant results for marketing and sales professionals. But that doesn’t really matter. What truly matters is how and why. You see, if you don’t understand why the technology is so useful, or why it makes such an impact, then you can never truly take advantage of its full potential, can you? If you want to leverage Big Data to help your […]

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GDPR: What You Need to Know

Businesses, large and small, are in the midst of preparing for compliance with the Europeans Union’s new data privacy laws: The General Data Protection Regulation, or the GDPR, which will go into effect on May 25, 2018. The GDPR is very broad in scope and can apply to businesses both in and outside of the EU. Businesses that don’t comply with the GDPR could face heavy fines. Here’s what you need to know about the GDPR. (Note: You should consult your own legal counsel to determine if you are subject to the requirements of the GDPR.) What is GDPR? What […]

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MongoDB vs. MySQL

MongoDB vs MySQL : Understanding the difference

In this blog on the ‘MongoDB vs MySQL comparison’, I’ll break down database jargon to explain the difference between the newer system and the legacy that is MySQL. While a lot of the terms associated with this topic might be familiar to many web professionals out there, I’m laying it all out to help those who could do without the techspeak. So let’s get started! MySQL and MongoDB are ‘database management systems’. To really understand the difference, let’s first look at what a database is: What are databases? Databases are applications that store collections of data, organised in a certain […]

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network security tools

Network Security Tools Every IT Pro Should Rely Upon

Cybercrime is on the rise today so it’s not surprising that IT professionals are so concerned. These crimes are costing a lot of money – both in problems caused and in solving the crimes or even preventing them all together. Fortunately, once you understand this cost you can also find some free and inexpensive tools that will protect your business. It’s a complex situation that must be addressed from every side of the issue. Why Cybercrime is on the Rise Many people are quite surprised to learn just how extensive cybercrime really is, especially since it’s a relatively new issue. […]

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Mobile Automation Testing – Challenges and Tools

Smartphones are deeply connected with our lives. We use it to do things like call, use Facebook and Twitter, find directions using Maps, check the real-time weather, manage bank accounts, shop online and a lot more things. In short, for almost everything under the sun. Mobile application development in this regard is thus on the rise. Google Play Store and Apple App Store have a plethora of apps. On average, every idea usually has more than one app. With this increased development of mobile apps, there is an equally increased demand for good quality applications. More often than not, mobile […]

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How to host a website in IIS step by step

The popularity of .NET applications has been one of the prime reasons why web developers are choosing IIS or Windows hosting. Now, with the latest generation of ASP.NET framework, producing more interactive pages has also become much easier. This makes one wonder how one can host a website in IIS quickly? Hosting a website in IIS is not just easy, it is also very potent in terms of features that you can build. This article puts the spotlight on what IIS is, how to host a website in IIS step by step and what are the pros of doing so. […]

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