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whitespace

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Blast from the Past For years, whitespace in design has been branded as ‘too plain’ or ‘lack of design’ and is even called negative space and something to avoid. This trend of thought was so common in web design, that even the best of the best brands crammed everything in design to avoid whitespace. Take a look at Apple’s website from the 90’s. Web design in the early days including filling up negative space with…

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