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Conventionally, festivals across the world have been the drivers of increased sales, for both online and offline stores. With e-commerce revolutionizing the online shopping sector, more and more people choose to shop online. The choice is propelled by the ease of purchase, the huge number of choices, seamless online payments and most importantly, the attractive discounts offered by the platforms. As an e-commerce website owner, your primary goal should be to utilize this surge in…

The organic way of improving your website’s reach is through Search Engine Optimization (SEO). SEO entails the holistic process of ranking a website on top of the search engine algorithm for relevant keywords. The dynamic nature of SEO has kept webmasters on their toes, especially in recent years. The on-page and off-page optimization techniques have remained the discussion points for many years now. However, since the inclusion of website speed and performance in the search…

As digital marketing undergoes constant evolution, latest developments are taking place frequently. Each day, new development is made in the digital world. To upgrade the website to rank better on search engines, it is essential to remain updated about the latest changes. One such change is the schema-mark-up. Schema mark-up is the latest evolution in the Search Engine Optimization technique. Many digital marketing companies consider schema mark-up as the most powerful SEO tool. However, it…

Every business today needs a website to sustain in the competitive market and to ensure that customers can access their services 24/7. This growing need to go online has forced business owners and SMEs to navigate the world of technology which might not be their primary expertise. Even for the technologically savvy ones, understanding different technical aspects can be easier said than done. With hosting companies offering a range of options, it is essential for…

Thinking of switching your website to a new host due to slow website loading speed? Well, it can be a cumbersome task, especially if this is your first time. Losing your website data and experiencing website downtime are two of the biggest risks involved. Not only would it take time to recover the valuable information but also result in lower search engine rankings. In this tutorial, we’ll help you understand how to migrate a WordPress…

Businesses around the globe are going online. While taking their businesses online is comparatively easy for well-established companies, small & medium businesses end up losing clientele for not being online or due to poor online services. However, with changing times and the growth of affordable web hosting services in India, small entrepreneurs and SMBs are building a comprehensive online presence. As per a survey, nearly 33% of all small businesses in India have a website,…

Website design is about more than aesthetics. Some websites are visually beautiful but challenging to use and navigate. The best sites are designed with user flow in mind. This method puts the user at the center of the design process and offers a better overall user experience. In this article, we’ll review website design best practices and look at some strategies you can use to optimize user flow. Before we get too far into the…

According to a report by the Content Marketing Institute (CMI), 86% of content marketers leverage content marketing to market their brands. After all, content is the perfect medium to reach consumers. It’s still the king. That said, today’s content marketing campaigns are no easy feat (think: research, strategy, execution, optimization, etc.), especially with today’s empowered consumers. For this reason, it’s important to streamline and optimize your campaigns so they are fast, efficient and generate a…

Planned to add live chat to your website and never did? Well, it might be more important than you think in this time of COVID-19! And although adding live chat to your WordPress website might seem complicated, it’s actually easy and takes only a few minutes. By adding live chat to your website, you will be able to solve your visitor’s questions instantly and chances are they’re more likely to convert into customers. In this…

If you own an e-commerce business, it is of utmost importance that your website is always up and running. If this is not the case, it could lead to potential customer loss and in turn, affect your business negatively. Web server load balancing is the answer to keeping your business website running smoothly. In this article, we will understand what load balancing is and the benefits of load balancing. So without further ado, let us…