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Website design is about more than aesthetics. Some websites are visually beautiful but challenging to use and navigate. The best sites are designed with user flow in mind. This method puts the user at the center of the design process and offers a better overall user experience. In this article, we’ll review website design best practices and look at some strategies you can use to optimize user flow. Before we get too far into the…

According to a report by the Content Marketing Institute (CMI), 86% of content marketers leverage content marketing to market their brands. After all, content is the perfect medium to reach consumers. It’s still the king. That said, today’s content marketing campaigns are no easy feat (think: research, strategy, execution, optimization, etc.), especially with today’s empowered consumers. For this reason, it’s important to streamline and optimize your campaigns so they are fast, efficient and generate a…

Planned to add live chat to your website and never did? Well, it might be more important than you think in this time of COVID-19! And although adding live chat to your WordPress website might seem complicated, it’s actually easy and takes only a few minutes. By adding live chat to your website, you will be able to solve your visitor’s questions instantly and chances are they’re more likely to convert into customers. In this…

If you own an e-commerce business, it is of utmost importance that your website is always up and running. If this is not the case, it could lead to potential customer loss and in turn, affect your business negatively. Web server load balancing is the answer to keeping your business website running smoothly. In this article, we will understand what load balancing is and the benefits of load balancing. So without further ado, let us…

Starting a business from the ground up is a tough task. You need to do your market research, find investors to fund your idea, decide on the branding and business name, register your business name, and much more. However, one of the most important things is setting up your website especially if you want to have a strong digital presence. For that, you need to register your domain name. Once you’ve finalised and registered your…

Domain Name System (DNS) is a database framework that interprets a personal computer’s registered domain name into an IP address and vice versa. Network PCs use IP addresses to find and associate with one another, but IP locations can be hard for individuals to recall. For instance, on the web, it’s a lot simpler to remember the website www.abc.com than it is to recollect its relating IP address (257.101.177.77). The DNS automatically converts the name…

With the world changing its data storage methodologies and moving to cloud storage, things have become more transparent and safer for storing and accessing files in the easiest way possible. However, most things that are free come with drawbacks, which could be dangerous for your business. Cyber-attacks and deadly viruses can wipe out your servers and lead to a permanent loss of data. Regular occurrence of these threats has resulted in companies opting for DDoS…

People often abandon website pages that take forever to load. Website load speeds can make or break any visitor’s perception of your business in general, and nobody wants that. So what do you do? You try your best to have a solution in place which keeps your website safe from anything that can possibly delay its load time. Some of the available solutions include enabling caching, optimizing PHP or other application services, fine-tuning the database…

In today’s social media savvy world, we are all familiar with various social media websites like Facebook, Twitter, etc. or e-commerce giants like Amazon & Flipkart or for that matter any website that stores user data. This data can be anything right from the customer name, age, address, card details, photographs, comments, reviews etc. So, simply put data is information that is stored on a computer system which can then be used by the application…

If you are a User Experience (UX) design expert, chances are, you’re also expected to know some User Interface (UI) design skills. Today’s industry, both UI and UX must work together to ensure an efficient and aesthetically pleasing web design. If this is the first time you’ve heard of UI in a UX world or vice versa, here are some important things you need to know about UX versus UI: UX is for beauty, UI…

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