Building a customer base is one of the biggest challenges that new businesses face. While large enterprises will spend thousands of dollars on pay-per-click ads and social media campaigns, small businesses don’t have those kinds of budgets and often have to rely on organic ways to find their customers. However, this should not dissuade you from starting your business. Fortunately, there are several easy-to-implement and inexpensive methods of capturing useful leads for your business, such…
We always try to find a solution to any problem we ever face. However, the idea is not always to find a solution but to find an optimal solution. ‘Design Thinking’ is a problem-solving approach. It can be applied by businesses to figure out strategies and solutions to enable seamless and perfect end results with a user-first and user-satisfaction approach. What does this mean? Let us understand this with the help of a problem-solution example:…
Website development has undergone a rapid change in the past few years. Over the course of its evolution, different programming languages have emerged, developed and vanished. Nowadays, website developers code in PHP, Python, Ruby, Go, and Rust as a rule. Yet, technological evolution never stops, and new programming languages emerge all the time. One of the most interesting and advanced young programming languages used for website development is Elixir. The aim of this article is…
