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Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…

The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that,…

Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals,…

User experience, or UX, is often used interchangeably with user interface (UI) and other design principles. However, it’s much broader than that: Your company’s UX strategies define how customers and the public interact with your brand from top to bottom — not just your website. It can be a tricky thing to nail down, which is why UX designers should concentrate their efforts on these six trouble areas. 1. Build Feature Usability Among Desktop, Mobile…

Wireframes and flowcharts are often the first things UX designers use when spinning their magic. When designing web pages, a wireframe is used to convey the basic layout of the page, with clear demarcations for what goes where. Flowcharts are immensely useful at describing user task flows and back-end processes, depicting the detailed path the web page will take depending on the user input. Together, these deliverables map the user experience journey in terms of…

Touted as one of the web design trends of 2018, Brutalism has been growing in popularity. So what is Brutalism and where did it come from? What is Brutalist design? The word “Brutalism” comes from the French word béton brut which translates to “raw”. ‘Brutalism web design has its roots in architectural design. In the 40s and 50s, post World War II, much of Europe was rebuilding after the great destruction that rampaged the cities.…

With technology shifting the marketing industry, neuromarketing has become integral in influencing the decision-making processes of consumers, especially when shopping online. When used right, neuromarketing in web design can improve customer engagement and increase visibility and sales—all done via collecting and analyzing unconscious behaviour. This article covers the basics of neuromarketing, discussing what it is and how it works, why it’s important for your e-commerce site, and how you can use it. It also provides…

We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience. In this article, I’ll walk you through what gamification…

Sound is an integral part of our daily life. Right from the sound of birds to the tick-tock of the clock, we are surrounded by sound in all forms. It soothes us after a tiring day and brightens our mood when we listen to it randomly. Talking about natural sounds, it also reminds us of the highly sought after man-made sounds. Yes, you guessed it right! We’re talking about music, recurring mobile notifications and so…

After writing about GDPR and Themes, Plugins and Logos I’m back to writing about my favourite subject – design. Today I’m excited to write about best practices for designing dialogs to improve UX. Let me first spend a little time talking about what a dialog is. What is a dialog? The dialog in design is a prompt or an overlay that requires the user to interact with it to make an action. An example of…

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