Brutalist Design: Is it for you?

Touted as one of the web design trends of 2018, Brutalism has been growing in popularity. So what is Brutalism and where did it come from? What is Brutalist design? The word “Brutalism” comes from the French word béton brut which translates to “raw”. ‘Brutalism web design has its roots in architectural design. In the 40s and 50s, post World War II, much of Europe was rebuilding after the great destruction that rampaged the cities. These new buildings rather than being lavish and expensive, were simplistic, practical, cost-effective and much quicker to build. Architects designed to meet the purpose. These […]

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Mind Games: Successfully Using Neuromarketing To Drive Sales on Your E-commerce Site

With technology shifting the marketing industry, neuromarketing has become integral in influencing the decision-making processes of consumers, especially when shopping online. When used right, neuromarketing in web design can improve customer engagement and increase visibility and sales—all done via collecting and analyzing unconscious behaviour. This article covers the basics of neuromarketing, discussing what it is and how it works, why it’s important for your e-commerce site, and how you can use it. It also provides examples of neuromarketing from successful brands. What Is Neuromarketing And How Does It Work? Neuromarketing is the science of measuring how marketing and advertising affect […]

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Gamification in UX to enrich User Experience and Engagement

We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience. In this article, I’ll walk you through what gamification in design is and how you can use it to enrich user experience and engagement. What is Gamification? Gamification in simple words means using game […]

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designing with audio

Designing with Audio

Sound is an integral part of our daily life. Right from the sound of birds to the tick-tock of the clock, we are surrounded by sound in all forms. It soothes us after a tiring day and brightens our mood when we listen to it randomly. Talking about natural sounds, it also reminds us of the highly sought after man-made sounds. Yes, you guessed it right! We’re talking about music, recurring mobile notifications and so on & so forth. While music started in the technology world through radio, it got passed onto television to personal computers and cell phones with […]

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Designing Dialog to improve UX

After writing about GDPR and Themes, Plugins and Logos I’m back to writing about my favourite subject – design. Today I’m excited to write about best practices for designing dialogs to improve UX. Let me first spend a little time talking about what a dialog is. What is a dialog? The dialog in design is a prompt or an overlay that requires the user to interact with it to make an action. An example of this is Microsoft Word’s prompt when you attempt to close a document before saving it. A dialog informs the user : That he / she […]

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Avoid These SEO Blunders While Redesigning Your WordPress Website

Website design and SEO always go hand-in-hand. A perfect combination of these two helps you to build high-performing websites and achieve the ambitious business targets easily. Both search engines and visitors love information-rich, visually fascinating, and responsive websites. However, with the changing time, the design of websites become old-fashioned and doesn’t meet the increasing demands of visitors. This is where website redesign comes into play. Website design industry experts recommend updating the design of the web projects at least once in every three years. During this period, websites are less able to meet the modern requirements of visitors. Website redesigning […]

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How to customize or change a theme in WordPress

With thousands of free and premium themes available online, why would someone want to put in the work to customize their WordPress theme? Also, how easy is it to change a  theme in WordPress entirely? Let’s find out. How to change a theme in WordPress : As you will see below, changing a theme in WordPress  involves just just a few clicks. However, repairing the damage done post a change that was not thought through, may not be easy at all. Here are a few things to keep in mind before / after changing your WordPress theme: Test your website […]

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Web Designers Have a Bright Future Ahead with the IoT

The Internet of Things (IoT) has rolled in like a slow and steady wave since 1982. That’s the year Carnegie Mellon University modified a Coke machine so programmers could get updates on the machine and see if cold drinks were available. Today, the IoT is booming. For example, Walmart uses radio frequency identification (RFID) sensors to determine top-selling items in its stores, while governments use the technology to solve chronic community problems. IoT-enabled home automation systems are becoming the norm, empowering homeowners to adjust lights, temperature, or security cameras from afar. IoT’s future looks bright, too. Gartner reports that more […]

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