Top 13 Creative Ways to Boost Engagement on Blogs with Videos

Differentiating your blog from the multitude of competitors can only be achieved by managing quality content effectively for captivating viewer interest. Videos fall under the most interactive of content categories, where just a few seconds can express an enormous quantity of content covering multiple categories. Top Reasons Utilizing Videos Following are the main reasons why videos are an indispensable asset for boosting engagement on blogs: 50 percent users browse for relevant videos to their desired products and services before purchasing Conversion rated can be boosted by as much as 80 percent by adding videos on main pages Successfully integrating videos […]

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The Modern Marketer’s Guide to Live-streaming

Up until recently, the phrase ‘corporate social media’ referred to a brand’s polished profile and carefully crafted posts. The goal of corporate social media was to establish authority, boost brand recognition, and ultimately, to sell a product. While the goal hasn’t changed, the methodology has. As technology continues to advance, social media has become much more dynamic. The most recent trend? Live video. Contrary to the tone of more traditional corporate social media, live video is unpredictable, raw, and personal—a real game changer.   Predictably, marketers are a bit skeptical. But, research shows, brand audiences are ready for this shift. […]

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Why You Should Consider Using Video as a Background for Your Website

When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity of video, until when that’ll be the case is becoming an increasingly pertinent question. But before you think about utilizing the power of video as […]

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The Power of Video Marketing and How to Use It

“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video feedback Platform Optimization Promotion Analytics   Importance of video marketing: Video marketing in 2017 is not merely a trend but the primary way content is […]

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