How OTT Content Can Grow Your Brand

Ever since high-speed Internet connections became commonplace in many homes across the globe, on-demand video content has experienced an explosion in popularity in the best possible way. According to a number of sources, the industry has generated more than $15.5 billion in revenue since January 1 2018, alone. 173.3 million people actively engage with this type of on-demand video content on a daily basis, a number that is growing year-over-year at an incredible rate.   This, in essence, is why OTT (Over The Top) content is so popular. The term describes content that is delivered via an Internet connection as […]

Read More

How to Earn Money from Youtube Videos

In 2017, Daniel Middleton from the UK made more than 12 million pounds through his YouTube channel alone, making him one of the highest YouTube earners in the world. While it’s not easy and there are millions of YouTubers who make far less from the platform; reaching this number is very possible if you have your eye on the real prize – creating content that an audience loves. To help you get there, here’s a comprehensive guide to help you understand how to earn money through your YouTube videos. Learn: The several ways to earn money through YouTube How to […]

Read More

Top 13 Creative Ways to Boost Engagement on Blogs with Videos

Differentiating your blog from the multitude of competitors can only be achieved by managing quality content effectively for captivating viewer interest. Videos fall under the most interactive of content categories, where just a few seconds can express an enormous quantity of content covering multiple categories. Top Reasons Utilizing Videos Following are the main reasons why videos are an indispensable asset for boosting engagement on blogs: 50 percent users browse for relevant videos to their desired products and services before purchasing Conversion rated can be boosted by as much as 80 percent by adding videos on main pages Successfully integrating videos […]

Read More

The Modern Marketer’s Guide to Live-streaming

Up until recently, the phrase ‘corporate social media’ referred to a brand’s polished profile and carefully crafted posts. The goal of corporate social media was to establish authority, boost brand recognition, and ultimately, to sell a product. While the goal hasn’t changed, the methodology has. As technology continues to advance, social media has become much more dynamic. The most recent trend? Live video. Contrary to the tone of more traditional corporate social media, live video is unpredictable, raw, and personal—a real game changer.   Predictably, marketers are a bit skeptical. But, research shows, brand audiences are ready for this shift. […]

Read More

Why You Should Consider Using Video as a Background for Your Website

When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity of video, until when that’ll be the case is becoming an increasingly pertinent question. But before you think about utilizing the power of video as […]

Read More

The Power of Video Marketing and How to Use It

“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video feedback Platform Optimization Promotion Analytics   Importance of video marketing: Video marketing in 2017 is not merely a trend but the primary way content is […]

Read More