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Video marketing is a hit. According to Oberlo, 87% of marketing professionals use video as a marketing tool. So, if you don’t implement video content in your marketing campaigns, you’re definitely missing out. Essentially, video marketing is a component of an integrated marketing plan, aimed to increase audience engagement and boost social activity, mostly through social media. The strategy is built around one video or a series of videos that are connected to a particular…

Customer testimonial videos are not only a great tool to help turn leads into sales, they are also a great way for people to learn more about what your product or service will do for them. In this article, I’ll be discussing how testimonial videos, as part of your video content marketing strategy, will benefit your audience. I’ll briefly go through the customer’s journey and how to nurture the right content in each stage. I’ll…

When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity…

“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video…

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