How a Quality Customer Testimonial would Benefit your Audience

Customer testimonial videos are not only a great tool to help turn leads into sales, they are also a great way for people to learn more about what your product or service will do for them. In this article, I’ll be discussing how testimonial videos, as part of your video content marketing strategy, will benefit your audience. I’ll briefly go through the customer’s journey and how to nurture the right content in each stage. I’ll then take a closer look at the types of content a customer in the decision stage is looking for before diving into the aspects that […]

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Why You Should Consider Using Video as a Background for Your Website

When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity of video, until when that’ll be the case is becoming an increasingly pertinent question. But before you think about utilizing the power of video as […]

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The Power of Video Marketing and How to Use It

“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video feedback Platform Optimization Promotion Analytics   Importance of video marketing: Video marketing in 2017 is not merely a trend but the primary way content is […]

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