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Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. But why build…

User experience, or UX, is often used interchangeably with user interface (UI) and other design principles. However, it’s much broader than that: Your company’s UX strategies define how customers and the public interact with your brand from top to bottom — not just your website. It can be a tricky thing to nail down, which is why UX designers should concentrate their efforts on these six trouble areas. 1. Build Feature Usability Among Desktop, Mobile…

There was a time in the history of search marketing and SEO when everything was simple. Most of the time, you would magically appear in the top of search engine results page by simply stuffing a certain keyword on your page, but times have changed. As time progresses, a myriad of factors is being considered by Google and other search engines when choosing what pages appear on top. However, these search factors were not imposed…

Technology is one thing that’s constantly evolving. Owing to these advancements, things that seemed like fiction and far from reality are a part of our daily lives like 3D, 4D Animation, Virtual Reality and so on.   And although the concept of Augmented Reality (AR) is not something new, it has advanced dynamically to connect to real-time users and the environment. Augmented Reality in simple words essentially refers to technology that includes real-time data from the…

We’ve come a long way in website design and improving UX. Part of that UX improvement has been to make locating content easier for the user which is where the search box comes in. The search box is probably the most used element on a website. This is especially true if you have a bunch of products or  files on your site. Even if you don’t have much content to sift through, the search box…

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