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Website design is about more than aesthetics. Some websites are visually beautiful but challenging to use and navigate. The best sites are designed with user flow in mind. This method puts the user at the center of the design process and offers a better overall user experience. In this article, we’ll review website design best practices and look at some strategies you can use to optimize user flow. Before we get too far into the…

If someone time travels from the past to 2020, he would be awestruck with 180-degree evolution in the mobile UX design process. They might feel amazed with Voice-based UX or would go overwhelmed with the scope of Artificial Intelligence in the domain. But, there’s one thing that they will find the same. Any guesses what is it? It’s nothing but the UX design principles. Over the years, various functionalities, technologies, and tools have been replaced…

If you are a User Experience (UX) design expert, chances are, you’re also expected to know some User Interface (UI) design skills. Today’s industry, both UI and UX must work together to ensure an efficient and aesthetically pleasing web design. If this is the first time you’ve heard of UI in a UX world or vice versa, here are some important things you need to know about UX versus UI: UX is for beauty, UI…

Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…

The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that,…

Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. But why build…

User experience, or UX, is often used interchangeably with user interface (UI) and other design principles. However, it’s much broader than that: Your company’s UX strategies define how customers and the public interact with your brand from top to bottom — not just your website. It can be a tricky thing to nail down, which is why UX designers should concentrate their efforts on these six trouble areas. 1. Build Feature Usability Among Desktop, Mobile…

There was a time in the history of search marketing and SEO when everything was simple. Most of the time, you would magically appear in the top of search engine results page by simply stuffing a certain keyword on your page, but times have changed. As time progresses, a myriad of factors is being considered by Google and other search engines when choosing what pages appear on top. However, these search factors were not imposed…

Technology is one thing that’s constantly evolving. Owing to these advancements, things that seemed like fiction and far from reality are a part of our daily lives like 3D, 4D Animation, Virtual Reality and so on.   And although the concept of Augmented Reality (AR) is not something new, it has advanced dynamically to connect to real-time users and the environment. Augmented Reality in simple words essentially refers to technology that includes real-time data from the…

We’ve come a long way in website design and improving UX. Part of that UX improvement has been to make locating content easier for the user which is where the search box comes in. The search box is probably the most used element on a website. This is especially true if you have a bunch of products or  files on your site. Even if you don’t have much content to sift through, the search box…