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I’ve been copywriting for close to 8 years, professionally now. I started out with social media for a media brand and now lead the content marketing efforts for a tech company. My experience ranges from writing for social media through Facebook captions to website copy to blog writing. In all this time, I have come to identify a few key pointers for great copywriting for those of us who struggle with how to write content…

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love…