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Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is…

“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video…

I began my social media career 5 odd years ago at a digital media agency. 95% of my time was social media and 5% website updation. With so much effort into social media, I couldn’t for the life of me, understand why we even needed a website, forget the need to update it. After all, the social media did everything – product promotions, engagement, communicated vital information to customers and even had a LOT more…

In my previous post, we covered the social platforms that will help web developers collaborate better and enhance and develop their skills over the internet. So, we thought, why not help web designers collaborate better as well and list down certain platforms that you, as a web designer can try out. With the rise of the online era, social networks are coming up to help people connect with different people with common interests and profession.…

Indian Prime Minister, Narendra Modi’s recent visit to Sillicon Valley to meet digital giants, Google, Facebook & Apple has stirred individuals & companies alike to sit up and take notice of all that is to come our way as India gears up to become a digitally empowered nation. With focus on Internet penetration to remote & rural parts of India, the pockets that have never before had access to a computer (let alone internet), will…