Does AI Impact Social Media Marketing

Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media and the number will keep on increasing. With so many users investing their time online, it is only natural that companies start focusing their marketing […]

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How To Use Instagram To Promote Your Brand

If you are running a business in 2018, you are aware of the importance of being present online and having a strong voice on social media, especially Instagram. With 800 million active users and over 95 million posts per day, it’s no surprise that over 70% of business use Instagram as a marketing tool to promote their business. It is a lot easier to engage directly with your audience, share your business brand values and increases the chances for new business opportunities. Additionally, with Facebook’s algorithm change, we see a natural inclination for business’ to try to build their brands […]

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Why Influencer Marketing Might be Right for Your Brand

Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is it restricted to celebrities. In fact, influencers are those who are prominent / leaders in their field / platform but do not necessarily have a […]

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The Power of Video Marketing and How to Use It

“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video feedback Platform Optimization Promotion Analytics   Importance of video marketing: Video marketing in 2017 is not merely a trend but the primary way content is […]

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How to Make your Client’s Website Social Media Friendly

I began my social media career 5 odd years ago at a digital media agency. 95% of my time was social media and 5% website updation. With so much effort into social media, I couldn’t for the life of me, understand why we even needed a website, forget the need to update it. After all, the social media did everything – product promotions, engagement, communicated vital information to customers and even had a LOT more interaction than the website. Hundreds of Facebook posts, a few demanding clients and 3 years later, I found myself in this industry – the industry […]

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Platforms to help web designers collaborate better

In my previous post, we covered the social platforms that will help web developers collaborate better and enhance and develop their skills over the internet. So, we thought, why not help web designers collaborate better as well and list down certain platforms that you, as a web designer can try out. With the rise of the online era, social networks are coming up to help people connect with different people with common interests and profession.  Social networks provide web designers the digital space where they can share their work, explore,express themselves,have meaningful conversations and share feedback. Thanks to these creative, […]

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Keeping up with Digital India: Get Your Business Online

Indian Prime Minister, Narendra Modi’s recent visit to Sillicon Valley to meet digital giants, Google, Facebook & Apple has stirred individuals & companies alike to sit up and take notice of all that is to come our way as India gears up to become a digitally empowered nation. With focus on Internet penetration to remote & rural parts of India, the pockets that have never before had access to a computer (let alone internet), will now see an inpouring of data through the digital network. How do small and medium businesses in India keep abreast of the changing digital landscape? More […]

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