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Social media platforms have been a game-changer — for both businesses and customers. As a marketer, and a customer, I continue to be amazed by tailor-made content and promotions that pop up on my social media feed. My interests, who I follow, what I like and the types of things I look for; all contribute to the experience I have every time I log in to my social accounts. If you’re a business owner, you…

COVID-19, Pandemic, Black Lives Matter, Instagram Reels, Lockdown, Unlock, Mental Health, Stock Market, Trump, China, India, Work From Home, DIY, Cooking, Recipes… Unless you’ve been living under a rock, all these things are a part of your day-to-day life today. Whether you switch on the television, browse through your social media feed, or even talk to someone over the phone — I’ll be surprised if at least one, if not all, are a part of…

As global internet usage continues to accelerate in growth, social media remains deeply embedded into the lives of the majority of online users. Approximately 4.4 billion users are now online, and social media consistently dominates the rankings of the world’s most visited websites. Twitter, in particular, continues to have a strong showing on ranking lists, despite oft-reported declines in the active users. It’s doing well in terms of advertising, too—with total ad engagements up 20%…

Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is…

Social media is an inexpensive, great way to get you & your web design/ development service visibility to a large audience. While the big brands are ruling social media with huge budgets & expert advice, it may seem like there isn’t any more room. We assure you, there’s always space for more. Before we get into more detail on how you can use social media, let’s tell you how you can strategise by learning how to use…