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With research showing that social media posts with images are shown to get up to 2.3x more engagement than those without, it’s no wonder that people are looking to find content that shows instead of tells. But because this is isn’t a secret to any marketer, you’ll notice your social posts competing with a stream of other visually appealing images on news feeds. This means that you’ll need to have an understanding of which types…

With content taking center stage, content marketing has become the heart and soul of all marketing activities. Everyone is trying to make interesting and interactive content, but the question stands ‘Is it reaching the desired audience?’. If not, then you need to revisit your marketing strategy. Here are some valuable content marketing ideas to sharpen your marketing skills- 1. Turn your posts into infographics or video – “With 55% of all visitors spending less than…

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