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These days, there are thousands of different ways to broadcast yourself and promote your business online. Blogging, YouTube, Podcasting, Instagram and Snapchat are some of the best ways to highlight your business. These options are overwhelming, and you may not be able to promote your business on every platform. The success mantra states- wherever you shine, that’s the medium you should focus on! This simply means, what suits your business is what you…

Every day, more and more customers are making purchases from e-commerce websites. In fact, the global online market is expected to grow significantly over the next few years, reaching nearly $4.9 billion by 2021. When you are working to expand to global markets, you need to approach the SEO aspect on a local level. Regardless of how big or small, your operation is, localization is critical for website visibility. This process involves everything from using…

An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out…

Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it…

Ever since high-speed Internet connections became commonplace in many homes across the globe, on-demand video content has experienced an explosion in popularity in the best possible way. According to a number of sources, the industry has generated more than $15.5 billion in revenue since January 1 2018, alone. 173.3 million people actively engage with this type of on-demand video content on a daily basis, a number that is growing year-over-year at an incredible rate. …

Cloud Computing is the present of technological advancement and a glimpse into what the future will be. It has integrated itself firmly with technologies such as Artificial Intelligence (AI), Internet of Things (IoT) etc. and has changed the way users store, access and exchange data across the globe. Cloud, in a nutshell, solves several issues by making collaboration simpler over the internet. Not only that, it eliminates the need for expensive external hardware and storage…

Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re…

The need for automation is a given for large enterprises, but, it’s more than an option now for small and medium businesses (SMBs), it’s a growing need. Entrepreneurs for such businesses wear many hats in the process, from marketing to accounting to web design. However to enable business to grow one needs to step back, it’s a good idea to put routine tasks and processes on auto-pilot so focus can be shifted to the bigger…

What is “WannaCry’? WannaCry is a ransomware attack that has (in)famously brought much of the world’s computers and servers to a complete standstill including critical systems such as UK’s healthcare network, Russia’s government systems and those of the Indian state, Andhra Pradesh. It makes use of an SMB (Server Message Block) vulnerability on Windows systems and spread rapidly across networks. How does it work and where did it originate? Many experts suspect that WannaCry aka WannaCrypt was…

Small and medium-sized businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish. Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of…

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