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How do you picture a buyer deciding to purchase something off your site? Does it happen that one morning your target customer wakes up with a single-minded focus to purchase a big ticket item? He then proceeds to add the item to his cart as he casually browses different products over morning coffee. And pays? This scenario could totally play out. And you’d love for this to happen regularly. But, that’s rare. Most purchases are…

Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently. In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and…

When your company collects user data, you pit convenience against protecting people’s privacy. As people purchase and use technologies that rely on personal data to function, this challenge will intensify. For example, 71% of Americans expect to have at least one smart-home device by 2025. According to Consumer Reports, 65% of Americans are either slightly or not at all confident that their personal data is private and not distributed without their knowledge. Research from the…

Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in…

Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways. M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile…

Choosing the right website hosting is crucial to the success of your online business and so is the choice of the hosting provider. A quick google search would list a number of web hosting services for you to choose. From cheap to costly the options are many and at first glance, the price can be an important factor used to convert visitors to customers. However, not everything that is cheap is wonderful, sometimes it might…

Everything starts small and then grows big, even businesses. By definition, a small business is a business that is owned independently and is limited in terms of size and revenue generated. For instance, a cake shop or a web design agency with an employee size of 10-12 can be said to be a small business. Furthermore, the upper limit to the employee count is 500. Thus, if your business falls under the bracket of 1…

The decision to take your product or services online is a daunting task. Add the intricacies of hosting your website to it, and you have a complex problem on your hand. Everything from the hosting service to the content that will go on your site is unchartered territory for you. Each and every decision that you take during the course will have an impact on your business a few years down the line. While managed…

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love…

Magento is indeed one of the best platforms for e-commerce websites. Also, the company is doing everything possible to upgrade it and make it perfect for the present generation. The cost-effective solution is ideal for those businesses that don’t have huge budgets. Magento is conceptualized to be absolutely flexible and scalable. Additionally, the solution is feature-rich. Top features like the capability to manage several stores, as well as, the multi-lingual support make Magento a top choice…

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