How Page-Level Targeting Helps Improve Customer Conversion Rates

An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out targeting. In this post, we will be covering page-level targeting for business websites, so that they are able to generate more leads and, in turn, […]

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Strategic Marketing Tactics For Saas Companies

Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it is worth $116.4 billion and is expected to reach $164.29 billion by 2022. And with 4 billion people using the Internet as of 2018, the […]

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How OTT Content Can Grow Your Brand

Ever since high-speed Internet connections became commonplace in many homes across the globe, on-demand video content has experienced an explosion in popularity in the best possible way. According to a number of sources, the industry has generated more than $15.5 billion in revenue since January 1 2018, alone. 173.3 million people actively engage with this type of on-demand video content on a daily basis, a number that is growing year-over-year at an incredible rate.   This, in essence, is why OTT (Over The Top) content is so popular. The term describes content that is delivered via an Internet connection as […]

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What is Hybrid Cloud? What are the benefits of Hybrid Cloud?

Cloud Computing is the present of technological advancement and a glimpse into what the future will be. It has integrated itself firmly with technologies such as Artificial Intelligence (AI), Internet of Things (IoT) etc. and has changed the way users store, access and exchange data across the globe. Cloud, in a nutshell, solves several issues by making collaboration simpler over the internet. Not only that, it eliminates the need for expensive external hardware and storage devices. There are primarily three types of cloud viz. Public cloud, Private Cloud and Hybrid Cloud, as well as, three types of cloud models viz. […]

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A top email copywriter’s guide to effective email marketing strategy

Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re going to read about THE email marketing strategy you should use in order to increase sales to your current list (no matter the size of […]

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How SMBs can use automation to simplify business and boost productivity

The need for automation is a given for large enterprises, but, it’s more than an option now for small and medium businesses (SMBs), it’s a growing need. Entrepreneurs for such businesses wear many hats in the process, from marketing to accounting to web design. However to enable business to grow one needs to step back, it’s a good idea to put routine tasks and processes on auto-pilot so focus can be shifted to the bigger picture i.e decision making. If you own an SMB, I hope to provide you with ideas to identify administrative tasks that should be left for […]

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wannacry cyber security SMB attack resellerclub blog

Patching Windows on ResellerClub Dedicated Servers to protect against the ‘WannaCry’ SMB Attack

What is “WannaCry’? WannaCry is a ransomware attack that has (in)famously brought much of the world’s computers and servers to a complete standstill including critical systems such as UK’s healthcare network, Russia’s government systems and those of the Indian state, Andhra Pradesh. It makes use of an SMB (Server Message Block) vulnerability on Windows systems and spread rapidly across networks. How does it work and where did it originate? Many experts suspect that WannaCry aka WannaCrypt was based on some exploits leaked from the US Government’s NSA toolkit for cyber-attacks and works by encrypting all files in a server/device and threatening to delete […]

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Why Is Promotion Important for a Business?

Small and medium-sized businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish. Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of manufacturing, promoting and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the […]

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