WordPress Podcasting – A Definitive Guide for Business Websites

    These days, there are thousands of different ways to broadcast yourself and promote your business online. Blogging, YouTube, Podcasting, Instagram and Snapchat are some of the best ways to highlight your business. These options are overwhelming, and you may not be able to promote your business on every platform. The success mantra states- wherever you shine, that’s the medium you should focus on! This simply means, what suits your business is what you need to continue to promote your brand online. Podcasting is one such medium that modern businesses are taking into serious considerations. This audio form is […]

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How to Choose the Best URL Structure for Global E-Commerce SEO

Every day, more and more customers are making purchases from e-commerce websites. In fact, the global online market is expected to grow significantly over the next few years, reaching nearly $4.9 billion by 2021. When you are working to expand to global markets, you need to approach the SEO aspect on a local level. Regardless of how big or small, your operation is, localization is critical for website visibility. This process involves everything from using location-specific keywords, understanding how the search engines work in different areas, and how certain demographics navigate the web.   If you’ve got a business idea […]

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How Page-Level Targeting Helps Improve Customer Conversion Rates

An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out targeting. In this post, we will be covering page-level targeting for business websites, so that they are able to generate more leads and, in turn, […]

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Strategic Marketing Tactics For Saas Companies

Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it is worth $116.4 billion and is expected to reach $164.29 billion by 2022. And with 4 billion people using the Internet as of 2018, the […]

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How OTT Content Can Grow Your Brand

Ever since high-speed Internet connections became commonplace in many homes across the globe, on-demand video content has experienced an explosion in popularity in the best possible way. According to a number of sources, the industry has generated more than $15.5 billion in revenue since January 1 2018, alone. 173.3 million people actively engage with this type of on-demand video content on a daily basis, a number that is growing year-over-year at an incredible rate.   This, in essence, is why OTT (Over The Top) content is so popular. The term describes content that is delivered via an Internet connection as […]

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What is Hybrid Cloud? What are the benefits of Hybrid Cloud?

Cloud Computing is the present of technological advancement and a glimpse into what the future will be. It has integrated itself firmly with technologies such as Artificial Intelligence (AI), Internet of Things (IoT) etc. and has changed the way users store, access and exchange data across the globe. Cloud, in a nutshell, solves several issues by making collaboration simpler over the internet. Not only that, it eliminates the need for expensive external hardware and storage devices. There are primarily three types of cloud viz. Public cloud, Private Cloud and Hybrid Cloud, as well as, three types of cloud models viz. […]

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A top email copywriter’s guide to effective email marketing strategy

Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re going to read about THE email marketing strategy you should use in order to increase sales to your current list (no matter the size of […]

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How SMBs can use automation to simplify business and boost productivity

The need for automation is a given for large enterprises, but, it’s more than an option now for small and medium businesses (SMBs), it’s a growing need. Entrepreneurs for such businesses wear many hats in the process, from marketing to accounting to web design. However to enable business to grow one needs to step back, it’s a good idea to put routine tasks and processes on auto-pilot so focus can be shifted to the bigger picture i.e decision making. If you own an SMB, I hope to provide you with ideas to identify administrative tasks that should be left for […]

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