COVID-19 has put a lot of companies, big and small, out of business. The lockdowns across the world have forced people to stay indoors, and for a lot of offline businesses, this meant that footfall across their shops has gone down. Obviously, this also completely shut a lot of businesses. The pandemic has been especially bad for small and medium-sized businesses. These companies usually work with limited capital and don’t have enough liquidity to stay…
The Coronavirus pandemic has changed the dynamics of the world; the way different countries have handled it and its impact on economies. One significant effect of COVID-19 was lockdown. With people forced to stay indoors, there was a significant increase as well as a change in how people used and perceived the internet. While the world got acquainted with remote working practices and virtual communications with family and loved ones, it also led to a…
Conventionally, festivals across the world have been the drivers of increased sales, for both online and offline stores. With e-commerce revolutionizing the online shopping sector, more and more people choose to shop online. The choice is propelled by the ease of purchase, the huge number of choices, seamless online payments and most importantly, the attractive discounts offered by the platforms. As an e-commerce website owner, your primary goal should be to utilize this surge in…
Can you earn money from your website? The answer is YES, and it is not a difficult task. But the truth is that monetizing your website involves a lot of dedication and consistency. The first step when monetizing your website is to analyze your website’s traffic. Understanding the analytics, taking constant efforts and measures to improve the content, and implementing proper SEO practices to attract more traffic to your site. Once the traffic is in…
One of the primary pre-requisites for a well-functioning website is a robust web hosting platform. With the rising demand for web hosting, the industry is growing at almost 15.1% each year and is expected to be worth $183.18 billion by 2026. While larger hosting providers have conventionally dominated the market, the need for customised hosting solutions has created room for smaller hosting providers who offer niche services. While setting up a web hosting business can…
Big Data refers to a huge amount of data. It may be a volume greater than you can imagine; Think of servers, information and various tools of great power, which allow you to access valuable knowledge about people, habits, etc. In addition, Big Data grows rapidly. Because they increase so fast, storing, processing, analyzing and managing them properly requires important work that gives many benefits in the medium and long term. Although it may seem…
How do you picture a buyer deciding to purchase something off your site? Does it happen that one morning your target customer wakes up with a single-minded focus to purchase a big ticket item? He then proceeds to add the item to his cart as he casually browses different products over morning coffee. And pays? This scenario could totally play out. And you’d love for this to happen regularly. But, that’s rare. Most purchases are…
Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently. In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and…
When your company collects user data, you pit convenience against protecting people’s privacy. As people purchase and use technologies that rely on personal data to function, this challenge will intensify. For example, 71% of Americans expect to have at least one smart-home device by 2025. According to Consumer Reports, 65% of Americans are either slightly or not at all confident that their personal data is private and not distributed without their knowledge. Research from the…
Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in…
