Search Engine Optimisation (SEO) is highly crucial to driving quality organic traffic to your website and improving its visibility on the search engines. While there has been a common misconception that SEO is dying—the truth is, SEO ROI for your business can be as high as 12.2 times the total marketing spend. Your website’s SEO depends on numerous factors—including quality content, on-page optimisation, page speed, site security, and customer experience; the web hosting solution you…
The organic way of improving your website’s reach is through Search Engine Optimization (SEO). SEO entails the holistic process of ranking a website on top of the search engine algorithm for relevant keywords. The dynamic nature of SEO has kept webmasters on their toes, especially in recent years. The on-page and off-page optimization techniques have remained the discussion points for many years now. However, since the inclusion of website speed and performance in the search…
As digital marketing undergoes constant evolution, latest developments are taking place frequently. Each day, new development is made in the digital world. To upgrade the website to rank better on search engines, it is essential to remain updated about the latest changes. One such change is the schema-mark-up. Schema mark-up is the latest evolution in the Search Engine Optimization technique. Many digital marketing companies consider schema mark-up as the most powerful SEO tool. However, it…
Big Data refers to a huge amount of data. It may be a volume greater than you can imagine; Think of servers, information and various tools of great power, which allow you to access valuable knowledge about people, habits, etc. In addition, Big Data grows rapidly. Because they increase so fast, storing, processing, analyzing and managing them properly requires important work that gives many benefits in the medium and long term. Although it may seem…
Imagine, in a sea of millions of websites, yours exists, however, you want it to do more than just exist – you want it to thrive, to be visible, to have people interact with it. And so, you decide to invest in SEO (Search Engine Optimisation). It’s a cost-effective, credible solution to get your website ranked on Google. Sounds great right? What’s even better is that you can add to your efforts by using Cloudflare…
Migrating any of your digital apps is a challenging task considering the fact that the existence of your business may depend on them. Yet, at some point in your business cycle, you will face the conundrum whether to migrate to Cloud or continue using the current infrastructure. No doubt migrating is a complicated process, but if done correctly it has the potential to open up new opportunities. So, it is hardly surprising that an increasing…
If I say, the popularity of online shopping is growing at a rapid rate, I would not be wrong. Why? Because establishing an e-commerce store which is effectively reachable to the customers worldwide has become a lot easier than setting up a physical store which is just limited to the consumers of the local area. So, it is automatically understood that if you have an online business, the competition isn’t going to be any easier.…
Have you ever wondered why some websites load faster and some take an infinite amount of time? Well, the answer is simple, it all depends on the web hosting provider, the size of the images uploaded on the website, other media files if any, and the server location. The next few questions that come to mind are: What is server location? How does it affect the website performance? How can it ensure productivity? Before we…
Every day, more and more customers are making purchases from e-commerce websites. In fact, the global online market is expected to grow significantly over the next few years, reaching nearly $4.9 billion by 2021. When you are working to expand to global markets, you need to approach the SEO aspect on a local level. Regardless of how big or small, your operation is, localization is critical for website visibility. This process involves everything from using…
When it comes to websites, visual content plays a key role in enhancing a user’s experience and their impression of your brand/business. Websites use images for a wide variety of reasons. Studies show us that about 37% of people are visual learners. Images can tell a convincing story, which is the reason brands use imagery to convey their stories and idealism. E-commerce stores have also been growing at an exponential rate, and images obviously play…
