E-commerce SEO: Tips to Boost Sales of your Business!

If I say, the popularity of online shopping is growing at a rapid rate, I would not be wrong. Why? Because establishing an e-commerce store which is effectively reachable to the customers worldwide has become a lot easier than setting up a physical store which is just limited to the consumers of the local area. So, it is automatically understood that if you have an online business, the competition isn’t going to be any easier. Therefore, to outshine this competitive space you need to have your brand name imprinted in the minds of your target audience. To accomplish the same, […]

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Server Location and its Influence on SEO

Have you ever wondered why some websites load faster and some take an infinite amount of time? Well, the answer is simple, it all depends on the web hosting provider, the size of the images uploaded on the website, other media files if any, and the server location. The next few questions that come to mind are: What is server location? How does it affect the website performance? How can it ensure productivity? Before we delve further into the topic, let us take a quick look at what is server location and does server location affect SEO. What is server […]

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How to Choose the Best URL Structure for Global E-Commerce SEO

Every day, more and more customers are making purchases from e-commerce websites. In fact, the global online market is expected to grow significantly over the next few years, reaching nearly $4.9 billion by 2021. When you are working to expand to global markets, you need to approach the SEO aspect on a local level. Regardless of how big or small, your operation is, localization is critical for website visibility. This process involves everything from using location-specific keywords, understanding how the search engines work in different areas, and how certain demographics navigate the web. If you’ve got a business idea that […]

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Image SEO 101: How To Optimize Your Website’s Visual Content

When it comes to websites, visual content plays a key role in enhancing a user’s experience and their impression of your brand/business. Websites use images for a wide variety of reasons. Studies show us that about 37% of people are visual learners. Images can tell a convincing story, which is the reason brands use imagery to convey their stories and idealism. E-commerce stores have also been growing at an exponential rate, and images obviously play a huge part in their website structure. Besides this, images pretty much form the core of any website or portfolio that is part of a […]

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Black Hat SEO: And Reasons To Avoid It

Search Engine Optimization commonly referred to as SEO is one of the driving forces of traffic on your website that, in turn, helps your website grow. However, just like everything else in life, there is a code of ethics to be followed. Deviating from them and resorting to unethical means can turn a potentially good thing bad and the same holds true with SEO. In this post, we will be covering what is unethical SEO, otherwise known as ‘Black Hat SEO’ the common practices and, ways to avoid it. According to Wikipedia, “Black Hat SEO follows those techniques of which […]

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Domain names and SEO: Everything you need to know!

The two most frequently asked questions that business owners ask in the context of SEO when buying a domain name are: 1.      Do domain names affect SEO? 2.      How do new domains help with search rankings? In this post, we’ll solve the mystery sans the complicated jargon. A new website is like a blank slate in the eyes of Google and other search engines. This website is treated the same way as any other new site. According to Google, two newly registered domain names are given equal weight when it comes to search rankings, provided everything else is identical. For […]

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internal linking to improve seo

The Power of Internal Linking on your WordPress Website

Driving traffic to your website is crucial when it comes to optimising your website for search engines. However, prior to your website ranking on search engines, it is important that the search engine is able to track the content on your website. One of the simplest ways to accomplish this is through internal linking. What is Internal Linking? As per Moz.com, “Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.” For example, if there’s a WordPress article written previously on this blog […]

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Difference between wix and wordpress for blogging

The Battle of the Blogging Platforms – Can Wix hold a candle to WordPress?

The terms ‘blog’ and ‘website’ are sometimes used interchangeably on the internet today. Therefore, let’s take a look at what really distinguishes a ‘blog’. What makes a blog? Web pages with a series of posts in chronological order that allow comments from readers. In other words, content that will be regularly churned out takes centre-stage. Setting up a blog is not difficult. While there are several blogging platforms such as WordPress, Blogger, Medium, Wix, Weebly and many more, each has its pros and cons and to stand out in the crowded blogging world, you will need to pick the right […]

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