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Why SEO? Search engine optimization (SEO) is the professional effort to ensure your website will come up at the top of a Google, Bing or other search engines. Why should you care about SEO? Well, why did you create your website in the first place? The goal of a website is to be seen, whether it’s to sell a product or service, showcase your skills, or monetize a blog on WordPress. But SEO is complicated,…

By now, I am certain that most of you have heard the terms “Search Engine Marketing”, “PPC” etc at least a dozen times. What do these terms actually mean? How does an investment in marketing a brand on a search engine like Google, Yahoo etc. translate into more revenue? How does one go about advertising on a search engine? Are there any dos and don’ts in creating a perfect campaign? Over the next few posts,…