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Sales & Business Development is an art form and as entrepreneurs, nobody knows this better than you – our Resellers. Client acquisition requires a variety of skills, the foremost being empathy. Another prerequisite is an innate ability to strike a chord with strangers, assess their need and to be honest and persuasive simultaneously. After all, it is better to lose a lead than have a client turned away due to inaccurate expectations or unfulfilled promises.…

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