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As global internet usage continues to accelerate in growth, social media remains deeply embedded into the lives of the majority of online users. Approximately 4.4 billion users are now online, and social media consistently dominates the rankings of the world’s most visited websites. Twitter, in particular, continues to have a strong showing on ranking lists, despite oft-reported declines in the active users. It’s doing well in terms of advertising, too—with total ad engagements up 20%…

There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing…

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