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Every time I want to find an answer to something over the internet, 9 out of 10 times, I end up ‘Googling’ it. The term is not a jargon for anyone who is either connected or even knows about the internet. But what is Google? For the uninitiated, Google is a search engine, just like Yahoo, Bing, and several others, however, it is one of the most commonly used search engines today. A recent study…

By now, I am certain that most of you have heard the terms “Search Engine Marketing”, “PPC” etc at least a dozen times. What do these terms actually mean? How does an investment in marketing a brand on a search engine like Google, Yahoo etc. translate into more revenue? How does one go about advertising on a search engine? Are there any dos and don’ts in creating a perfect campaign? Over the next few posts,…