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If you have a WordPress website, it is bound to have a database irrespective of the website being functional or redundant. A WordPress database stores all the data of your website. It includes posts, pages, comments (if any), website, theme and plugin settings, as well as, entries from forms and links if any. Anything that’s filled with unwanted data hampers its performance. Optimization is, therefore, the key to efficiency and increasing performance. Optimizing your WordPress…

First unveiled in October 2015, RankBrain caused quite a ruckus among the SEO community. And because Google kept quiet about what RankBrain was, people had to use what little information they could find to figure out how it might impact them. Having just crossed its  two-year anniversary, let’s take a look at the impact RankBrain has had on the marketing industry. What is RankBrain? RankBrain is a machine-learning artificial intelligence system that Google developed to…

Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in…

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