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American activist Maggie Kuhn once said, “Well-aimed slingshots can topple giants.” In the case of reputable brands like Yahoo! and eBay, the slingshots were in the form of a well aimed cyber attack. And the results were devastating. Both brands lost the trust of loyal customers. Sales plummeted. Because of the breach, Yahoo! had to take a price cut on the original $4.8 billion sale of its core business to a major telecommunications company. eBay…

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