Getting More Than Just Ranking from Links

We all know that more backlinks help us climb the ladder of search rankings, which is awesome. But what else can you get from links? As it turns out, quite a lot. Backlinks should form a key part of your SEO campaign, but just in case you were worried that rankings are the only thing they’re good for, we’re going to take a look at what else you can get from links. But first… What are backlinks? A backlink is an incoming link from one site to another. They are important for SEO reasons because they pass “link juice” around, […]

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4 Ways to Create Better Marketing Campaigns with CRM

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and infuriate them. Remember the times when you were spammed with unwanted promotional messages and emails. It was exasperating, wasn’t it? Don’t put your customers in […]

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How To Use Instagram To Promote Your Brand

If you are running a business in 2018, you are aware of the importance of being present online and having a strong voice on social media, especially Instagram. With 800 million active users and over 95 million posts per day, it’s no surprise that over 70% of business use Instagram as a marketing tool to promote their business. It is a lot easier to engage directly with your audience, share your business brand values and increases the chances for new business opportunities. Additionally, with Facebook’s algorithm change, we see a natural inclination for business’ to try to build their brands […]

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Why Influencer Marketing Might be Right for Your Brand

Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is it restricted to celebrities. In fact, influencers are those who are prominent / leaders in their field / platform but do not necessarily have a […]

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3 Ways Artificial Intelligence is Changing Traditional Marketing

Artificial Intelligence (AI) is changing the world we live in and affecting every area of our lives. It eliminates email SPAM. It knows what we want to watch on Netflix. It can also predict health concerns we may have in the future so that we can take steps to prevent them. Moving further, AI is changing the landscape for our careers. There are very few industries that are not currently disrupted by AI in one way or another. From healthcare to security to the financial industry, Artificial Intelligence solutions are making people’s jobs easier and, in some cases, eliminating them […]

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6 Chatbot Marketing Strategies You Need to Use in 2018

The business space is rapidly transforming into a battle of technologies. Startups like Chrous.AI – in AI powered CRM, and Conversable – a chatbots platform are making massive leaps in the marketing space. In this guide, I’ll specifically focus on chatbots, and how any digital and retail marketer can leverage them to implement super smart marketing strategies in 2018. Chatbots are being touted as the next big thing for businesses and with good reasons. Personalized Content to Achieve Super Normal Engagement Rates: The real power of chatbots lies in their power of engagement. By personalizing the content in each conversation, […]

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Boosting Website Personalization Through Data Science

Almost 20 years ago Jeff Bezos predicted the rise of digital marketing and introduced concepts like “just in time inventory” that was revolutionary at the moment but have since become a common practice. In the same way, Amazon is continuing to revolutionize e-commerce by being as customer-centric as possible. This is another of Bezos’ ideas, voiced back in 1998 when he described the concept of a personalized store, tailor-made to the client. At this time, Bezos imagined a shopping referral service for Amazon’s 4.5 million customers, essentially 4.5 million stores catering to just as many people. It was only a […]

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