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Businesses today are fighting for not just customers but their attention as well. They need instant conversion just like how their customers need instant support and gratification. This is the age of on-demand products and services and any company in this economy needs an app to reach out to its customers. Through native or hybrid apps, companies are looking to get more users onboard through apps and using them as avenues to offer better services…

Knowing your customers has always been the (not so secret) secret to success. This is why so many brands section off large sums of their marketing budget to proactive research and reactive data analysis. This information can often shed light on what your customers prefer in terms of shopping habits, product preferences, and other demographic information that can affect their behavior. But what does this information tell you about how your customers feel about your…

Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways. M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile…

Video marketing is a hit. According to Oberlo, 87% of marketing professionals use video as a marketing tool. So, if you don’t implement video content in your marketing campaigns, you’re definitely missing out. Essentially, video marketing is a component of an integrated marketing plan, aimed to increase audience engagement and boost social activity, mostly through social media. The strategy is built around one video or a series of videos that are connected to a particular…

Email marketing and automation is huge nowadays and there are a plethora of email hosting services, as this great product here. But while email marketing and automation is great, your business needs user onboarding automation in addition to an email hosting service provider, in order to provide the user with a smooth experience. This article aims to educate you in terms of user onboarding automation, why your business needs it and how you can really…

A few years ago, no one knew what chatbots were. Today it seems like every third website has a robot in the corner. That’s not a coincidence. Chatbots have proven to be an effective way to increase revenue in businesses of all sizes. The typical chatbot’s click-through rate ranges from 15-60%. The large range in click-through rate is because chatbots have many uses which, of course, affects the CTR. If you had a click-through rate…

One of the major highlights of corporate news from across the globe in the year 2018 was Walmart acquiring a 77% stake in Indian e-commerce giant, Flipkart. It is the biggest e-commerce deal in the world reported to date. The other big news in the world of e-commerce that was an indicator of the future course of e-commerce technology was the acquisition of the open source e-commerce software platform Magento by technology major, Adobe for…

Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service? Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into…

The ad-driven business model of internet plagues users with unwanted advertisements. Weary of these distractions, people use ad blockers to regulate the quality of their browsing experience. According to a survey from Visual Objects: Most people with ad blockers have used them for more than a year Ad blockers are most frequently used on desktops Visual Objects’ research suggests that ad blocker technology is pivotal to a quality online experience among an increasingly tech-savvy population.…

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love…

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