Business Email: Why and How to Switch to it

Out of the following which website would you rather make a purchase from given their email addresses – marketing@yourbrand.com or yourbrandname@gmail.com? I would prefer the first one and chances are you too would prefer the same. The only reason being, the first email feels more credible as opposed to the latter. As a Web Pro (designer and/or developer), email is one of the primary modes of communication for your business. An email address that ends with the domain name of your business, impacts the way customers form an opinion of your brand. A customized email address adds to the credibility […]

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A Step-by-Step Guide to Creating a Blog for Affiliate Marketing

Creating a blog which one can use for affiliate marketing is a simple way to make money right at home. No specific experience is needed, but there are several rules one should follow to improve the chances of success. Affiliate Marketing to Make Your Writing More Profitable Sharing your experiences and thoughts is now easier than ever. You might think that a blog is just a way to tell people about your interests and maybe find new friends that have the same desire for writing as you. However, nowadays blogs are more than just a writing hobby. They have slowly […]

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How to Diversify Your Instagram Marketing Strategy

The marketing landscape has shifted dramatically over the last thirty years. For three decades since the dawn of the internet, marketers have been adapting to innovations to reach their intended audiences. In 2018, that basically means social media. But not all social networks are created equal. First, dig around and see where your target audience is active. For example, some brands can achieve monumental success on Facebook while having virtually no presence on Twitter. Enter Instagram. It’s pretty hard to imagine that eight years is all it took for Instagram to transform from a minor photo-sharing app into a bona […]

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Impact of Artificial Intelligence on your WordPress Powered E-commerce Website

The world changed, slowly and subtly at first and at a rapid speed in the past few years. This change has evolved with the numerous inventions and progress in science and technology. We are now in an age where machines are able to understand and process human tasks, performing them in a far efficient manner than we humans could. Artificial Intelligence and Machine Learning have become an integral part of our life, be it voice search, chatbots, Google search predictions and so on. This impact affects the way we run our businesses both online and offline. However, one of the […]

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How Page-Level Targeting Helps Improve Customer Conversion Rates

An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out targeting. In this post, we will be covering page-level targeting for business websites, so that they are able to generate more leads and, in turn, […]

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Strategic Marketing Tactics For Saas Companies

Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it is worth $116.4 billion and is expected to reach $164.29 billion by 2022. And with 4 billion people using the Internet as of 2018, the […]

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A top email copywriter’s guide to effective email marketing strategy

Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re going to read about THE email marketing strategy you should use in order to increase sales to your current list (no matter the size of […]

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10 Tips to Grow Your Digital Marketing Agency (and Earn More Profit!)

It’s one thing to start your own digital marketing agency, but growing the business is an entirely different story. In my years of working with digital marketers, I’ve seen agencies reach their all-time high by following their own mantra for success. It’s an inspiring endeavour and one born from hard work and smart decision-making. This is what I’ll be discussing – how to grow your agency and increase your profit. Build Your Network If you can count the number of connections you have using only your hands, you better double your efforts in networking. To grow your agency, you need […]

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