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It is wishful thinking if we believe that a single application is an answer to all businesses queries on data analytics. While Google Analytics is one of the best analytics platforms on the market today, it might just so happen it doesn’t fit your bill. Maybe you’re just a beginner and all you want is a simple user-friendly option, not that Google Analytics isn’t that. But you get what I’m trying to say, don’t you?…

Can coupons save you from the pandemic? Not literally, but they could help you save money especially since online shopping trends have increased since COVID-19 made its appearance in public. Exponential access to the internet and smart devices has changed consumers’ lifestyle and preferences. Furthermore, it has been proven to be less likely impacted by a global pandemic or restrictions since the dawn of quick and easy worldwide door-to-door shipping. Do you know what could…

I often find myself looking at children and thinking, ‘I wish I could be a child again!’ Of course, this thought usually stems out from observing a child’s unbound joy, carefree nature and absolute innocence, but if I think deeper there’s so much more to being like a child. Yes, I honestly believe that if we could all be a little more like children, we could be more successful adults. How? Well, before I lay…

Let me ask you a question: What makes up a business’ online identity? It can often feel like we’re underestimating just how much the internet has changed the way companies & stores operate. Whilst many business owners still talk about it as if it were just another tool to be used by companies looking to grow their audience, in actuality, it has altered the very fabric of the modern business landscape in ways that people…

As a part of the content marketing team, we are always exchanging ideas, helping each other learn and grow, and most importantly inspiring one another to do and give our best. Last week my colleague wrote this very informative blog on How to Write Great Copy for Websites, Social Media, Blogs, Emails and more — and that inspired me to take the conversation forward with this piece. Have you ever been in a Copywriting Vs…

I’ve been copywriting for close to 8 years, professionally now. I started out with social media for a media brand and now lead the content marketing efforts for a tech company. My experience ranges from writing for social media through Facebook captions to website copy to blog writing. In all this time, I have come to identify a few key pointers for great copywriting for those of us who struggle with how to write content…

Customers need more than a good product to sway them towards one brand or another. The field is getting more and more competitive by the day and the difference in quality is becoming harder to discern. As a result, companies need to find ways to stand out from the pack to acquiring new customers and, more importantly, retain loyal customers. And personalization is the best way to do it. But how can you personalize your…

If you hold the title of an affiliate marketer as we speak, congratulations! 2020 must have been a blast. With online sales growing 76% between June 2019 and June 2020, there are only good profits, larger niches, and higher conversions to expect from 2021. While voice-search optimization and data-driven marketing stayed as the most popular trends consistently for a few years, 2021 is going to see some shifts, as we explore more and more ways…

Every time I want to find an answer to something over the internet, 9 out of 10 times, I end up ‘Googling’ it. The term is not a jargon for anyone who is either connected or even knows about the internet. But what is Google? For the uninitiated, Google is a search engine, just like Yahoo, Bing, and several others, however, it is one of the most commonly used search engines today. A recent study…

Can you earn money from your website? The answer is YES, and it is not a difficult task. But the truth is that monetizing your website involves a lot of dedication and consistency. The first step when monetizing your website is to analyze your website’s traffic. Understanding the analytics, taking constant efforts and measures to improve the content, and implementing proper SEO practices to attract more traffic to your site. Once the traffic is in…