6 Chatbot Marketing Strategies You Need to Use in 2018

The business space is rapidly transforming into a battle of technologies. Startups like Chrous.AI – in AI powered CRM, and Conversable – a chatbots platform are making massive leaps in the marketing space. In this guide, I’ll specifically focus on chatbots, and how any digital and retail marketer can leverage them to implement super smart marketing strategies in 2018. Chatbots are being touted as the next big thing for businesses and with good reasons. Personalized Content to Achieve Super Normal Engagement Rates: The real power of chatbots lies in their power of engagement. By personalizing the content in each conversation, […]

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Boosting Website Personalization Through Data Science

Almost 20 years ago Jeff Bezos predicted the rise of digital marketing and introduced concepts like “just in time inventory” that was revolutionary at the moment but have since become a common practice. In the same way, Amazon is continuing to revolutionize e-commerce by being as customer-centric as possible. This is another of Bezos’ ideas, voiced back in 1998 when he described the concept of a personalized store, tailor-made to the client. At this time, Bezos imagined a shopping referral service for Amazon’s 4.5 million customers, essentially 4.5 million stores catering to just as many people. It was only a […]

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Online Catalog Marketing: Recipe for Success

One of the most efficient tried-and-true methods of selling products is catalog marketing. Catalogs have come a long way from the oldest printed versions to the innovative type of online catalogs which are a perfect cost-effective means of providing loads of information to the customers in an attractive form popular in the era of online shopping and e-commerce. Online Catalog Design No doubt, your new and existing customers will see your business the way they perceive your catalog. So, first of all, you should focus on the design that can communicate the message you would like to send. Do you […]

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5 Ways to Boost your Business through Offline Marketing

“Marketing is no longer about the stuff that you make, but the stories that you tell.” -Seth Godin As a web pro or an online business owner, how to market and boost your business must be one of the most pressing matters to you. From using mass media to most recently the use of the internet to propel it forward, marketing has evolved over the years. In today’s age and time, there are several ways to market your business. Social media, ads, banners and SEO are some great means to market and gain visibility but nothing beats traditional offline marketing. […]

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Advanced Ways to Optimize Your Landing Pages for Multi-channel Marketing

Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in a blogging platform or a separate host. It should have a landing page, which visitors are meant to see first upon accessing your website. Advertising and […]

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Your Guide To SEO Copywriting: 9 Ways to Write and Optimize Content for Google

If you’re looking to improve your blog content, and bring in new readers, it can be a challenge. You need to write content that your readers can use and learn from, as well as optimizing it for Google. Here’s how: Think about the user’s needs First and foremost, you need to be writing content that your users actually want. Why are they coming to your blog? What are their needs? It’s a good idea to think long and hard about this, before you start writing anything. Once you do, write posts that are full of useful information. The goal is […]

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Affliate in Focus: Jitendra Vaswani

Affiliate marketing is one of the most popular manifestations of influencer marketing. After all, it helps to have an expert in a category of products give their endorsements and opinions on what is the best answer to a certain customer’s needs. It works, across all categories – from Food, to Books to Electronics and of course, hosting. Blogging on topics that you love is a pure form of expression and if you can help people find the best solution to their problem and get paid while doing it, nothing like it! The Internet brought about the revolution of online affiliate marketing […]

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A Roadmap for your business in 2016 – A Webinar by Shridhar Luthria

It was at the tail-end of 2015 that we decided it would be fantastic to have our Business Head & General Manager, Shridhar Luthria address our resellers on what to expect in 2016 and how to optimise on what we at ResellerClub have to offer. As ResellerClub turns 10 this February, we thought it was apt that Shridhar outline what lies ahead! In a webinar held on 28th January 2016, Shridhar addressed over 600 of our registered resellers with tips for their reseller business, how ResellerClub has grown over the years & the new products & features coming your way. […]

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