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Let’s imagine users searching for your product or service online: They enter a search query and come to your website. What do you have there to grab their attention and turn your website visitors into leads, compelling them to take action? Yes, you know that your offer is awesome, and your service is excellent. But website visitors are unacquainted with this fact. You need a website page that would explain and prove your awesomeness to…

Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in…

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