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We’ve all seen the little pop-up with a one line message and ‘Allow’ and ‘Block’ options when we open an address on the browser – either on our desktops or on our mobile phones. These are called ‘push notifications’. In this article, we will talk about the history of push notifications, their effectiveness & how they work. Please note, in this article, we will only cover web push notifications (on desktops & mobile browsers). We…