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Back in 2015, an Ericsson study forecasted that by 2020 70 per cent of the world’s population will be smartphone users. Three years later, it appears the study’s findings still ring true, as 51 per cent of the total global internet traffic now comes from mobile devices. It may seem like a natural progression for users, but for designers, this further highlights the importance of embracing a mobile-first website design. And although there is an…

There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing…

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