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First unveiled in October 2015, RankBrain caused quite a ruckus among the SEO community. And because Google kept quiet about what RankBrain was, people had to use what little information they could find to figure out how it might impact them. Having just crossed its  two-year anniversary, let’s take a look at the impact RankBrain has had on the marketing industry. What is RankBrain? RankBrain is a machine-learning artificial intelligence system that Google developed to…

In our previous posts on Introduction to Website Search and Designing the Search Box, we underscored the importance of the search bar for improved UX, the ideal placement for the bar & much more. Now that we’ve established the why and the how to design, let’s take a look at the how to develop in the third & final part of the Search Box Series. In this post, we’ll cover: Using Google Custom Search Using…