In 2014, when Pete Frates and Pat Quinn, members of the Texas ALS Association, launched the Ice Bucket Challenge, they didn’t know what a viral success it would become. The challenge quickly became popular among celebrities, who decided to participate in it to spread awareness about the association’s main cause – Amyotrophic Lateral Sclerosis. Among these celebrities were Chris Pratt, Robert Downey Jr., Barack Obama, Donald Trump, and Bill Gates, whose YouTube video featuring this…
In the days of yore, we heard about the natural calamities – floods, storms, earthquakes. Experts and governments used to discuss ways to contain them and take measures to make good the losses faced. With the advent of the 21st century, the world was introduced to the ‘Internet’, which has gone down in the annals of the human history. However, along with all its blessings, the internet also brought along its issues, with privacy invasion…
Starting from a simple dorm room in Harvard to becoming the top social media and networking service, Facebook has undergone tremendous change. From connecting people to strengthening ties, it has moulded itself into a platform that offers all its users something. As a web pro, Facebook plays an important role in your business by enabling you to connect with your customers, create business pages, post ads and in turn increase your reach. Nevertheless, it is…
Facebook has undoubtedly become an important marketing channel for brands, celebrities & companies alike. It’s a great way to reach a wide, global audience from your desk & hence has become a part of every marketer’s campaign. However, Facebook recently announced changes in its News Feed algorithms to decrease the organic post reach of brand pages. This could be bad news for a marketer. Now, when I say ‘changing their news feed’, I don’t mean…
With the surge in technology and smartphones in the market, the way modern day businesses are shaping up has seen a good amount of change. And whether you are a budding online business or someone who is looking to start one, having a mobile app is something you must have considered. According to a research, by the year 2020 there are likely to be around 38.5 billion devices all connected to each other over the…
One day a customer wrote this on our Facebook Page: ‘This is such a fantastic time saving piece of tech. Saves so much time in developing sites’ 17 words of pure customer satisfaction. 17 words perfectly describing our product. 17 words of an actual benefit. You can’t buy this. You can’t force your customer love. It is a result of a transparent, two way appreciation between a product and a customer. And in order to…
