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It is wishful thinking if we believe that a single application is an answer to all businesses queries on data analytics. While Google Analytics is one of the best analytics platforms on the market today, it might just so happen it doesn’t fit your bill. Maybe you’re just a beginner and all you want is a simple user-friendly option, not that Google Analytics isn’t that. But you get what I’m trying to say, don’t you?…

As global internet usage continues to accelerate in growth, social media remains deeply embedded into the lives of the majority of online users. Approximately 4.4 billion users are now online, and social media consistently dominates the rankings of the world’s most visited websites. Twitter, in particular, continues to have a strong showing on ranking lists, despite oft-reported declines in the active users. It’s doing well in terms of advertising, too—with total ad engagements up 20%…