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empathetic design

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If you’ve read some of my previous articles, you’ve probably noticed my obvious love for Psychology and my constant endeavour to highlight the psychology in other areas like marketing, development, testing etc. The more I’ve explored these areas, the more you’ve read about it on the ResellerClub blog 🙂 This time, I’ve been drawn to empathy in design. What is empathy in design? Empathy, in the way we know it, is the understanding of another’s…