Strong and effective communication is the backbone of every relationship — even the one with your customers. Prioritising customer engagement through consistent communication is one of the key elements of business success. Your customers will not only appreciate and remember your business but are also more likely to remain loyal and recommend you to others. If you’re wondering how to increase customer engagement, one of the most effective ways is through emails. Personalized and customized…
Imagine this — You open your email inbox and are (un)welcomed by numerous emails. You recognize some, but some seem unknown, vague, and even malicious. There’s an email from sam1223@gmail.com that is confirming an order you may have placed and there’s another email from abc@furniturecentral.com that too claims to be about an order you placed. Without even opening the email you know whether or not you placed an order from ‘Furniture Central’, but can you…
I got my first email address when I was in high school. Yes, I had a really embarrassing email ID too, which I use to this date. But as I began my career, I learnt of the importance of domains and professional email IDs. My first professional ID was amrita@mycompany which I was proud of. As you may know, a brand can give its employees and departments such an email address because they own the…
Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in…
Hey there! My blog post this time, is to address a query you might have had about split delivery from a single domain. I’ve seen this being discussed on a couple of online forums so I thought it would be a good idea to shed some light on the topic. What is split delivery? Split delivery means emails will be delivered to the same domain but to two mail systems simultaneously. With split delivery, an…
On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is…
Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re…
Instant messaging has done nothing to stall the importance of email for both personal and business use today. We use email often enough, if not everyday. Do we really understand how it works and which email setup will work best for our business? Let’s investigate that and in particular I’d like to address the difference between POP3 and IMAP. First, the basics. While I won’t bore you with the history of email, there are a…
Technology has evolved a lot from what it used to be, words like the Internet of Things, Big Data, Artificial Intelligence (AI) are no longer buzzwords. In fact, these are the building blocks of what the future will look like. Earlier AI was largely associated with bots, IT and BI (Business Intelligence) solutions but with time it has integrated itself in web design. As a web pro, one of the most prominent concerns for the…
Well, since you’re reading this, we’ve probably done a fine job of catching your attention. So you know you’re reading it from the right people! In the age of digital media with almost everything online and yes, groceries and pets too, it’s essential to tap the email marketing channel the right way. And how can email marketing possibly translate into anything big, you ask? A well composed email to the right audience can be the…
