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Conventionally, festivals across the world have been the drivers of increased sales, for both online and offline stores. With e-commerce revolutionizing the online shopping sector, more and more people choose to shop online. The choice is propelled by the ease of purchase, the huge number of choices, seamless online payments and most importantly, the attractive discounts offered by the platforms. As an e-commerce website owner, your primary goal should be to utilize this surge in…

E-commerce websites are the way to shop these days – a truth that’s been tested and proven time and again. As online shopping grows popular, e-commerce sites are experiencing a huge increase in loyal customers and sales. So, while it makes sense for consumers to buy products online, it also makes equal sense to set up an e-commerce website. You’ll reach a wide market and have fewer operating costs. The first step would be to…

How do you picture a buyer deciding to purchase something off your site? Does it happen that one morning your target customer wakes up with a single-minded focus to purchase a big ticket item? He then proceeds to add the item to his cart as he casually browses different products over morning coffee. And pays? This scenario could totally play out. And you’d love for this to happen regularly. But, that’s rare. Most purchases are…

Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in…

MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with…

Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways. M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile…

One of the major highlights of corporate news from across the globe in the year 2018 was Walmart acquiring a 77% stake in Indian e-commerce giant, Flipkart. It is the biggest e-commerce deal in the world reported to date. The other big news in the world of e-commerce that was an indicator of the future course of e-commerce technology was the acquisition of the open source e-commerce software platform Magento by technology major, Adobe for…

Without a doubt, Magento remains a popular solution for millions of e-commerce owners globally, because of the exciting features it offers to streamline the process of managing an online store. Developers also find that building an e-commerce site with Magneto is an efficient way to manage time, especially when they are using the right hosting solution from a trusted provider. However, the recent upgrade of the Magneto e-commerce solution to 2.3.0 has left a lot…

If I say, the popularity of online shopping is growing at a rapid rate, I would not be wrong. Why? Because establishing an e-commerce store which is effectively reachable to the customers worldwide has become a lot easier than setting up a physical store which is just limited to the consumers of the local area. So, it is automatically understood that if you have an online business, the competition isn’t going to be any easier.…

As you work through your long list of things to take care of before you launch your business, you’ll need a website, and of course, a domain name. Consider this your easy guide to choosing the right domain name for your business. Why Domain Names are So Important You may have found during your research that you could snag a free domain name (also called a URL) from sites like WordPress, Blogger, etc. But in…