The way we do business today has changed. With the internet becoming the one-stop solution for all our needs, our customers expect us to be able to serve them digitally. Business-customer interactions have gone completely digital and while this has made it a seamless process — without complete thought and consideration this can be a big challenge. Look at it this way — if you own a physical store and customers walk in you are physically…
If someone time travels from the past to 2020, he would be awestruck with 180-degree evolution in the mobile UX design process. They might feel amazed with Voice-based UX or would go overwhelmed with the scope of Artificial Intelligence in the domain. But, there’s one thing that they will find the same. Any guesses what is it? It’s nothing but the UX design principles. Over the years, various functionalities, technologies, and tools have been replaced…
We always try to find a solution to any problem we ever face. However, the idea is not always to find a solution but to find an optimal solution. ‘Design Thinking’ is a problem-solving approach. It can be applied by businesses to figure out strategies and solutions to enable seamless and perfect end results with a user-first and user-satisfaction approach. What does this mean? Let us understand this with the help of a problem-solution example:…
Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…
The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that,…
Design is an amalgamation of several things as it draws inspiration from varied fields and areas. In today’s day and age, apart from emotions, intelligence and aesthetics, technology too plays a vital role. Service design is one such modern-day design influenced by marketing, project management and user experience to enhance services. Let us see what service design is and its principles in detail. What is Service Design? The term ‘Service Design’ originated in the year…
If you’ve been spending time comparing your website to the sleek, new designs of your competitors, you might be wondering if it’s time for a complete website do-over of your own. It sometimes seems easier to completely redo a site than to spend weeks altering the small details for an overall improvement. Web designers and developers might even encourage you to start from scratch with a whole new design, but don’t immediately drop thousands of…
Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals,…
Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. But why build…
In the highly competitive digital sphere, providing the best user experiences is the key to building lasting relationships with customers. And a big part of doing so has to do with interaction design. Below, we will discuss the concept of interaction design, the value it brings to businesses, and tips on how to implement good interaction design. What is Interaction Design? Interaction Design refers to the relationship between a user and a product or service.…
