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It is wishful thinking if we believe that a single application is an answer to all businesses queries on data analytics. While Google Analytics is one of the best analytics platforms on the market today, it might just so happen it doesn’t fit your bill. Maybe you’re just a beginner and all you want is a simple user-friendly option, not that Google Analytics isn’t that. But you get what I’m trying to say, don’t you?…

Data runs this world. Numbers are what help any businessman make sense of exactly how his concern is performing. Growth cannot be proven if there are no numbers suggesting the same. People place their faith in numbers, even though some agents might misuse numbers to state a point. Hard data is the lifeblood of business processes. And with the increasing abundance of data, it becomes all the more important to derive the right insights…