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Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of…

Einstein quoted, “If I had one hour to save the world, I would spend 55 minutes to define the problem and only 5 minutes to find a solution.” The above quote very much states the difficulty a customer service agent goes through a typical day. Most agents lack the necessary skills to interpret a customer’s problem, and as a result, end up giving suggestions and solutions that the customer is not looking for in the…

A few years ago, no one knew what chatbots were. Today it seems like every third website has a robot in the corner. That’s not a coincidence. Chatbots have proven to be an effective way to increase revenue in businesses of all sizes. The typical chatbot’s click-through rate ranges from 15-60%. The large range in click-through rate is because chatbots have many uses which, of course, affects the CTR. If you had a click-through rate…

“Marketing is no longer about the stuff that you make, but the stories that you tell.” -Seth Godin As a web pro or an online business owner, how to market and boost your business must be one of the most pressing matters to you. From using mass media to most recently the use of the internet to propel it forward, marketing has evolved over the years. In today’s age and time, there are several ways…

So, you’ve got your website set up for your customer, you’ve designed it to perfection, you’ve taken care of the SEO and marketing , you’ve got his online business going but is that enough? With the smart phone era, everyone’s moving to mobile apps. Recent statistics show that more and more people are accessing the Internet on their smart phone devices than on their desktops. Now, we make it even simpler for you! We’re not just saying…

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