Enter your Email Address to get subscribed to our Blog.


customer retention

Sort by

What is Customer Churn? Why do we need to measure the churn rate? Why focus on customer churn and not growth? How does one reduce the churn rate? If you’ve been trying to find the answers to these questions, we’ll try and do that by the end of this blog! Customer churn is an important metric. Although technically it shows ‘loss’, it is a measure that can help you gain more. Simply put, customer churn…

Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of…