In this digital age, we’re surrounded by and consume content in all forms — be it blogs, videos, podcasts, e-books, etc. the list goes on. No matter the type of content, the one thing that connects them all is, all these content forms are online – on a website. When we talk about websites, the first thing that comes to mind is ‘Google’, at least this is what comes to my mind – as this…
As a part of the content marketing team, we are always exchanging ideas, helping each other learn and grow, and most importantly inspiring one another to do and give our best. Last week my colleague wrote this very informative blog on How to Write Great Copy for Websites, Social Media, Blogs, Emails and more — and that inspired me to take the conversation forward with this piece. Have you ever been in a Copywriting Vs…
Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service? Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into…
Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media…
Anyone who engages in any work in Search Engine Optimization (SEO) or is looking to learn more about it, knows or will find out that SEO is comprised of three different elements. On-page SEO, off-page SEO and technical SEO. While each element of SEO contains many different layers and strategies for optimizing, one of the most under-utilized aspects of on-page SEO is leveraging existing content on your website. This article will be looking at three…
Designing a website is a mammoth task, right from selecting the theme, plugins, layout, and content. There is this popular saying that goes “Content is King” and it holds true even with your website. Not only is the quality of content very important but also its placement. This is what we will be covering in our post today, how to merge design and content to get a professional looking website. To get started let’s get…
Every marketer knows that content is king. It is a good advertisement for a brand and an effective promotional tool. It performs a huge variety of functions that are not related to marketing itself but that result in better conversion and increase in sales. Content marketing is one of the cheapest and easiest tools that take marketing to a new level. However, to make it work for you, it’s important to remember that content should…
With content taking center stage, content marketing has become the heart and soul of all marketing activities. Everyone is trying to make interesting and interactive content, but the question stands ‘Is it reaching the desired audience?’. If not, then you need to revisit your marketing strategy. Here are some valuable content marketing ideas to sharpen your marketing skills- 1. Turn your posts into infographics or video – “With 55% of all visitors spending less than…
If you’re looking to improve your blog content, and bring in new readers, it can be a challenge. You need to write content that your readers can use and learn from, as well as optimizing it for Google. Here’s how: Think about the user’s needs First and foremost, you need to be writing content that your users actually want. Why are they coming to your blog? What are their needs? It’s a good idea to…
Does designing a website from scratch can seem like an intimidating task? Do you want to design a website and manage the content without coding or in-depth technical know-how? Enter CMS. CMS or Content management system is a software that allows publishing, editing and modifying content as well as maintenance from a central interface. CMSs are often used to run blogs, news portals, and e-commerce websites. Many corporate and marketing websites use CMSs as well.…
