Importance of Corporate Blogging & Best Practices

Many people do not think a company blog is as important as content on social media platforms. Here’s a few stats that should make you think differently about corporate blogging: B2B marketers that use blogs receive 67% more leads than those that do not. Companies who blog receive 97% more links to their website Blogs have been rated as the 5th most trusted source for accurate online information –HubSpot, 2017 How corporate blogs can help every type of business: Before we jump right in, we’d like to address a question of how blogging can help you regardless of the structure […]

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Content and Web design: Combining the two for best results

Designing a website is a mammoth task, right from selecting the theme, plugins, layout, and content. There is this popular saying that goes “Content is King” and it holds true even with your website. Not only is the quality of content very important but also its placement. This is what we will be covering in our post today, how to merge design and content to get a professional looking website. To get started let’s get to know more about content. What is Content? Content is the foundation of the web – it is what you as the owner of a […]

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The Power of Video Marketing and How to Use It

“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video feedback Platform Optimization Promotion Analytics   Importance of video marketing: Video marketing in 2017 is not merely a trend but the primary way content is […]

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Guide to Writing Content for Affiliate Marketing that Ranks

Every marketer knows that content is king. It is a good advertisement for a brand and an effective promotional tool. It performs a huge variety of functions that are not related to marketing itself but that result in better conversion and increase in sales. Content marketing is one of the cheapest and easiest tools that take  marketing to a new level. However, to make it work for you, it’s important to remember that content should be seeded on related websites and resources. This is affiliate marketing, and this is what will help you brand find your online niche and proper […]

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9 Content Marketing Ideas to make your Content rule in 2017

With content taking center stage, content marketing has become the heart and soul of all marketing activities. Everyone is trying to make interesting and interactive content, but the question stands ‘Is it reaching the desired audience?’. If not, then you need to revisit your marketing strategy. Here are some valuable content marketing ideas to sharpen your marketing skills- 1. Turn your posts into infographics or video – “With 55% of all visitors spending less than 15 seconds on a website”, having a lengthy text-heavy section would only cause them to lose interest and go to other sites. The solution would […]

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Your Guide To SEO Copywriting: 9 Ways to Write and Optimize Content for Google

If you’re looking to improve your blog content, and bring in new readers, it can be a challenge. You need to write content that your readers can use and learn from, as well as optimizing it for Google. Here’s how: Think about the user’s needs First and foremost, you need to be writing content that your users actually want. Why are they coming to your blog? What are their needs? It’s a good idea to think long and hard about this, before you start writing anything. Once you do, write posts that are full of useful information. The goal is […]

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