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Maintaining business continuity in these unprecedented times of COVID – 19, aka the novel Coronavirus pandemic, can be quite a task. Our lives have suddenly changed, and our schedules messed. It has transformed our personal and professional lives, compelling us to reconsider and reshape it. Nevertheless, with the world being digitally interconnected, a lot of companies have considered work from home/remote working as the preferred means to keep their businesses running smoothly. In this post,…

Timing is everything. This is true for everyone especially for people running their own business. More importantly, when it comes to the sales and marketing aspect, businesses always have to communicate at the right moment. It is for this reason communication over email is the most preferred option. We use email daily, be it for a personal or professional purpose. Nevertheless, when it comes to business, it is more than just your email you need…

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