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Gone are the days of interruptive marketing and pop-up ad campaigns. These tactics now irritate users and turn them against companies instead of attracting their attention and gaining their business. Instead, a new form of advertising is making waves. Calm Technology and the trend toward non-intrusive marketing are signs of the times. Marketers increasingly use content that provides meaningful interaction or exists in the user’s peripheral. Explore the trend and learn how to use it…

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