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Understanding the concept of brand identity Apple Inc. coherently cracks surveys of the most beloved and effective brands as it has efficiently created the impression that its products are innovative, sleek, premium status symbols, and yet extremely useful at the same time. This shows that Apple has created a great brand identity. Brand identity is the visible factors of a brand, like the colour, logo, and design that distinguishes and identifies the brand in the…

Birthdays are always special! February 2020 marked 14 years since the inception of ResellerClub and we celebrated this with amazing Big Birthday Bash promos on our website. .XYZ maintained its first spot, whereas, .ONLINE and .SITE secured the second and third position respectively. Moreover, .BUZZ and .FUN managed to secure the fourth and fifth place, making it to the top 5 this month! In fact, .BUZZ contributed to the total registrations with a 233% spike…

Starting a business from the ground up is a tough task. You need to do your market research, find investors to fund your idea, decide on the branding and business name, register your business name, and much more. However, one of the most important things is setting up your website especially if you want to have a strong digital presence. For that, you need to register your domain name. Once you’ve finalised and registered your…

The rapid development of technology and the easy availability of the internet has pushed all businesses to build a digital presence. It has become imperative for companies to have a well-designed and quick-loading website. This demand has led to the emergence of web development companies offering a range of services. Both existing web development companies and new start-ups are working towards offering services that suffice all the requirements of the clients while ensuring top-notch customer…

Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently. In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and…

When your company collects user data, you pit convenience against protecting people’s privacy. As people purchase and use technologies that rely on personal data to function, this challenge will intensify. For example, 71% of Americans expect to have at least one smart-home device by 2025. According to Consumer Reports, 65% of Americans are either slightly or not at all confident that their personal data is private and not distributed without their knowledge. Research from the…

The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively. If we talk about India specifically, then this particular market has shown…

The ad-driven business model of internet plagues users with unwanted advertisements. Weary of these distractions, people use ad blockers to regulate the quality of their browsing experience. According to a survey from Visual Objects: Most people with ad blockers have used them for more than a year Ad blockers are most frequently used on desktops Visual Objects’ research suggests that ad blocker technology is pivotal to a quality online experience among an increasingly tech-savvy population.…

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love…

For the last few decades, design in all its types and forms made a fantastic twist. Traditionally, it was about beauty and aesthetics. But somewhere around the 2000s, design started to become a primary motor of innovation. Today, it’s not only about making things look nice, but also about the way of thinking and working. In fact, design principles became so appealing that people started to use them as guiding points for transforming organizations. This…