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Understanding the concept of brand identity Apple Inc. coherently cracks surveys of the most beloved and effective brands as it has efficiently created the impression that its products are innovative, sleek, premium status symbols, and yet extremely useful at the same time. This shows that Apple has created a great brand identity. Brand identity is the visible factors of a brand, like the colour, logo, and design that distinguishes and identifies the brand in the…

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love…