E-commerce SEO: Tips to Boost Sales of your Business!

If I say, the popularity of online shopping is growing at a rapid rate, I would not be wrong. Why? Because establishing an e-commerce store which is effectively reachable to the customers worldwide has become a lot easier than setting up a physical store which is just limited to the consumers of the local area. So, it is automatically understood that if you have an online business, the competition isn’t going to be any easier. Therefore, to outshine this competitive space you need to have your brand name imprinted in the minds of your target audience. To accomplish the same, […]

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Understanding Email Open Rate and Tips to Optimize it for your Newsletter

On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is the average rate the accurate representation of your open rate? No, definitely not as it may vary from business to business. In that case, can […]

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Varnish Cache vs. NGINX Cache: Performance Comparison

If there is one common thing that every website owner tries to achieve today, it is essentially a fast loading website. Needless to say, the loading time largely contributes to retaining your site visitors, as well as, better search engine rankings. By adopting various techniques like optimizing images, integrating a Content Delivery Network (CDN), using the right caching server etc. site owners constantly endeavour to boost the page loading times of their sites. While all these measures are collectively beneficial, the point of discussion of this blog article is to particularly look at caching. Varnish Cache and NGINX Cache are […]

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4 Steps to Picking the Perfect Domain Name for Your Business

As you work through your long list of things to take care of before you launch your business, you’ll need a website, and of course, a domain name. Consider this your easy guide to choosing the right domain name for your business. Why Domain Names are So Important You may have found during your research that you could snag a free domain name (also called a URL) from sites like WordPress, Blogger, etc. But in reality, a free domain name could hurt your business more than it helps. Besides the fact that you’re essentially advertising that brand rather than your […]

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MEAN stack vs LAMP stack: Choosing the right stack for your business

Development is a crucial part of any online business and choosing the right development stack goes a long way. For a long time, developers have been using the LAMP stack. However, with the advancement of technology and shift in the approach of dealing with web applications, web developers are gradually shifted towards the MEAN stack. In this article, we will understand what a stack is, the basic difference between LAMP and MEAN stack and figure out if you should be making the switch from one to another. Let us first try to understand what does a Stack mean. From a […]

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Is the absence of vital security patches a big concern for Magento sites?

Magento is indeed one of the best platforms for e-commerce websites. Also, the company is doing everything possible to upgrade it and make it perfect for the present generation. The cost-effective solution is ideal for those businesses that don’t have huge budgets. Magento is conceptualized to be absolutely flexible and scalable. Additionally, the solution is feature-rich. Top features like the capability to manage several stores, as well as, the multi-lingual support make Magento a top choice in the market. Furthermore, the solution is both search engine and mobile friendly, which gives extra advantages to the Magento users. Why has Magento reached […]

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A Step-by-Step Guide to Creating a Blog for Affiliate Marketing

Creating a blog which one can use for affiliate marketing is a simple way to make money right at home. No specific experience is needed, but there are several rules one should follow to improve the chances of success. Affiliate Marketing to Make Your Writing More Profitable Sharing your experiences and thoughts is now easier than ever. You might think that a blog is just a way to tell people about your interests and maybe find new friends that have the same desire for writing as you. However, nowadays blogs are more than just a writing hobby. They have slowly […]

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Empowering Your Project Teams with Data Analytics

  Data runs this world. Numbers are what help any businessman make sense of exactly how his concern is performing. Growth cannot be proven if there are no numbers suggesting the same. People place their faith in numbers, even though some agents might misuse numbers to state a point. Hard data is the lifeblood of business processes. And with the increasing abundance of data, it becomes all the more important to derive the right insights from it. There is an overwhelming surplus of data present in our shared digital universe today. We’re currently generating about 2.5 quintillion bytes of data […]

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