wordpress seo tips

WordPress SEO Tips

In choosing WordPress as your SEO platform, you have made a wise and great step to successfully marketing your website. WordPress has several in-built features that enhance the SEO capabilities that even those with no technical background can implement to optimize their website. In this blog, we’ll uncover WordPress SEO tips that include some features within WordPress that you may not have noticed that could help enhance your search engine rankings. Setting your url structure within WordPress: A url that is more understandable with the right keywords from the content on your webpage will have higher value than one containing […]

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How To Use Instagram To Promote Your Brand

If you are running a business in 2018, you are aware of the importance of being present online and having a strong voice on social media, especially Instagram. With 800 million active users and over 95 million posts per day, it’s no surprise that over 70% of business use Instagram as a marketing tool to promote their business. It is a lot easier to engage directly with your audience, share your business brand values and increases the chances for new business opportunities. Additionally, with Facebook’s algorithm change, we see a natural inclination for business’ to try to build their brands […]

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Google’s Mobile-First Indexing: What it means for SEO

There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing some or the other website. It is this trend that led to Google’s ‘mobile-first indexing’. In this article, we’ll decode Google’s Mobile-first indexing and its […]

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Why Influencer Marketing Might be Right for Your Brand

Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is it restricted to celebrities. In fact, influencers are those who are prominent / leaders in their field / platform but do not necessarily have a […]

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How to start a blog and make money- Part II

Welcome to the second part of ‘How to start a blog and make money’. In the first part, we discussed how you can get started with a blog and the advantages of becoming an affiliate. In this article, we discuss the monetization tactics used by bloggers in detail and why affiliate marketing is a much better monetization strategy than CPM/CPC or selling private ads. But before we talk about the same, let us understand why blogging has become a worthy source of income and what are the advantages of the same. By now, I’m sure that you would have a […]

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3 Ways Artificial Intelligence is Changing Traditional Marketing

Artificial Intelligence (AI) is changing the world we live in and affecting every area of our lives. It eliminates email SPAM. It knows what we want to watch on Netflix. It can also predict health concerns we may have in the future so that we can take steps to prevent them. Moving further, AI is changing the landscape for our careers. There are very few industries that are not currently disrupted by AI in one way or another. From healthcare to security to the financial industry, Artificial Intelligence solutions are making people’s jobs easier and, in some cases, eliminating them […]

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why sales needs big data

Why Sales Needs Big Data

For many, it’s been hammered home that Big Data and modern analytics technologies will revolutionize the marketing and sales industry. While many of us now accept this claim, we also take it for granted. Yes, Big Data can deliver significant results for marketing and sales professionals. But that doesn’t really matter. What truly matters is how and why. You see, if you don’t understand why the technology is so useful, or why it makes such an impact, then you can never truly take advantage of its full potential, can you? If you want to leverage Big Data to help your […]

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5 ways a .STORE domain can drive more traffic to your online store

Did you know that with a .STORE domain name you can boost traffic to your online store and build a higher recall for your brand? You probably never thought of it that way but in the next 5 minutes you will learn not one or two but five diverse ways in which you can get more customers for your online business. Let’s jump right in! Let’s say you already have a great online store with a website name that you love, and you don’t want to make the switch to a new domain. Even then, you can make smart use […]

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