Tips for Offering Incentives That Drive Customer Review

3 Tips for Offering Incentives That Drive Customer Review Conversions

Although approximately 1 in 5 customers rely on online reviews when making purchasing decisions, a survey by Clutch, DC-based ratings and reviews firm, revealed that 81% do not actually write reviews themselves. This paradox puts businesses in a bind. Customers want the best of both worlds: to read reviews without contributing any themselves. To address this gap, E-commerce businesses should focus on two distinct conversion goals: Driving sales conversions Converting customers into reviewers One popular method for achieving this goal is to offer small incentives in exchange for reviews. But before you begin handing out incentives to customers, make sure […]

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How to start a blog and make money – Part I

Welcome to the first part of how to start a blog and make money. With this article, you will know that blogging is not just a platform to engage with your audience but also a source of making money. The first blog aims to inform you about starting with a blog quickly whereas the second blog will tell you how you can earn money as a blogger by becoming an affiliate. So, without further adieu, lets us know how you can go about it. In the early days, blogging catered to an audience looking for casual reading. It was a […]

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5 Innovative Tips To Improve Your Mobile Advertising Using AdWords

The use of mobile devices has risen hugely in the last few years mobile usage has overtaken desktop for the first time. So it has become crucial that advertisers pay attention to mobiles and make sure they’re optimizing their advertising strategies. You could check if your website is mobile friendly with the right tools. Google AdWords is one of the key tools used by marketers and advertisers to promote a brand, but be warned, for rookies there are some pay per click mistakes & obstacles along the way. Google has aimed to keep up with the growth in mobile, including adding useful tools to […]

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3 Machine Learning powered tools that Web Designers can Harness

Technology has evolved a lot from what it used to be, words like the Internet of Things, Big Data, Artificial Intelligence (AI) are no longer buzzwords. In fact, these are the building blocks of what the future will look like. Earlier AI was largely associated with bots, IT and BI (Business Intelligence) solutions but with time it has integrated itself in web design. As a web pro, one of the most prominent concerns for the success of your business lies not only in designing a user-friendly website but also marketing it effectively to potential customers. In this post, we’ll cover […]

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Facebook Marketplace – What it means for Web Designers & Developers

Starting from a simple dorm room in Harvard to becoming the top social media and networking service, Facebook has undergone tremendous change. From connecting people to strengthening ties, it has moulded itself into a platform that offers all its users something. As a web pro, Facebook plays an important role in your business by enabling you to connect with your customers, create business pages, post ads and in turn increase your reach. Nevertheless, it is your sales pitch that eventually decides the size of your customer base. However, with the increasing popularity of doing everything online, Facebook revamped its simple […]

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How a Quality Customer Testimonial would Benefit your Audience

Customer testimonial videos are not only a great tool to help turn leads into sales, they are also a great way for people to learn more about what your product or service will do for them. In this article, I’ll be discussing how testimonial videos, as part of your video content marketing strategy, will benefit your audience. I’ll briefly go through the customer’s journey and how to nurture the right content in each stage. I’ll then take a closer look at the types of content a customer in the decision stage is looking for before diving into the aspects that […]

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6 Chatbot Marketing Strategies You Need to Use in 2018

The business space is rapidly transforming into a battle of technologies. Startups like Chrous.AI – in AI powered CRM, and Conversable – a chatbots platform are making massive leaps in the marketing space. In this guide, I’ll specifically focus on chatbots, and how any digital and retail marketer can leverage them to implement super smart marketing strategies in 2018. Chatbots are being touted as the next big thing for businesses and with good reasons. Personalized Content to Achieve Super Normal Engagement Rates: The real power of chatbots lies in their power of engagement. By personalizing the content in each conversation, […]

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The Rise of Calm Tech: What It Could Mean for Web Design

Gone are the days of interruptive marketing and pop-up ad campaigns. These tactics now irritate users and turn them against companies instead of attracting their attention and gaining their business. Instead, a new form of advertising is making waves. Calm Technology and the trend toward non-intrusive marketing are signs of the times. Marketers increasingly use content that provides meaningful interaction or exists in the user’s peripheral. Explore the trend and learn how to use it to reach your target audience. What is Interruptive Marketing? Traditional marketing that makes people stop what they’re doing is called Interruptive Marketing because that’s exactly […]

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