How to get Gen Z to Read your Blog

Generation Z – Who are they? Even though there’s some debate on where exactly the line that separates Generation Z from Millennials lies, the most common consensus I found is the year 1995. Anyone born during or after the mid-90s to the early 2000s is the new young generation, whose older members are just now entering the workforce. With these youngsters moving in and overtaking Millennials, companies are scrambling to understand them and figure out the correct strategies to communicate with them. The most significant and unique aspect that defines these individuals is the fact that they are the first […]

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Fetch These Reports to Get the Best Out of Your PM Tool

Reporting is the essence of efficient project management. Without reporting you may as well take out the word “management” out of project management, because if you don’t know what the status of the project is, the resource availability and where the project is heading, your project is pretty much doomed. However, creating good project reports requires skills and consumes valuable time. The skill part is for the project manager to imbibe, but even a simple project management system can help you fetch multiple reports at the click of a button. Let’s dive in and discuss the various aspects of project […]

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How RankBrain Changed the Marketing Industry

First unveiled in October 2015, RankBrain caused quite a ruckus among the SEO community. And because Google kept quiet about what RankBrain was, people had to use what little information they could find to figure out how it might impact them. Having just crossed its  two-year anniversary, let’s take a look at the impact RankBrain has had on the marketing industry. What is RankBrain? RankBrain is a machine-learning artificial intelligence system that Google developed to help process the search engine’s results. That means RankBrain can teach itself how to do something and learn to make connections. Part of the Hummingbird […]

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How to Use the Power of Citations and Reviews to Improve Local Rankings

Local SEO is a lot different from SEO for a non-geo specific brand. Any SEO expert or practitioner will tell you how local SEO ranking factors keep on changing, making it difficult for businesses to leverage the power of top places on Google SERPs. Here’s a quick look at local SEO ranking factors, as presented by Moz in its 2017 Local Search Ranking Factors report. It’s no surprise that external locations signals (citations) and review signals feature in the top 5 contributors. In this guide, I will talk about leveraging citations and reviews for ramping up local SEO. Understanding Citations […]

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Importance of Corporate Blogging & Best Practices

Many people do not think a company blog is as important as content on social media platforms. Here’s a few stats that should make you think differently about corporate blogging: B2B marketers that use blogs receive 67% more leads than those that do not. Companies who blog receive 97% more links to their website Blogs have been rated as the 5th most trusted source for accurate online information –HubSpot, 2017 How corporate blogs can help every type of business: Before we jump right in, we’d like to address a question of how blogging can help you regardless of the structure […]

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Top 13 Creative Ways to Boost Engagement on Blogs with Videos

Differentiating your blog from the multitude of competitors can only be achieved by managing quality content effectively for captivating viewer interest. Videos fall under the most interactive of content categories, where just a few seconds can express an enormous quantity of content covering multiple categories. Top Reasons Utilizing Videos Following are the main reasons why videos are an indispensable asset for boosting engagement on blogs: 50 percent users browse for relevant videos to their desired products and services before purchasing Conversion rated can be boosted by as much as 80 percent by adding videos on main pages Successfully integrating videos […]

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Online Catalog Marketing: Recipe for Success

One of the most efficient tried-and-true methods of selling products is catalog marketing. Catalogs have come a long way from the oldest printed versions to the innovative type of online catalogs which are a perfect cost-effective means of providing loads of information to the customers in an attractive form popular in the era of online shopping and e-commerce. Online Catalog Design No doubt, your new and existing customers will see your business the way they perceive your catalog. So, first of all, you should focus on the design that can communicate the message you would like to send. Do you […]

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5 Ways to Boost your Business through Offline Marketing

“Marketing is no longer about the stuff that you make, but the stories that you tell.” -Seth Godin As a web pro or an online business owner, how to market and boost your business must be one of the most pressing matters to you. From using mass media to most recently the use of the internet to propel it forward, marketing has evolved over the years. In today’s age and time, there are several ways to market your business. Social media, ads, banners and SEO are some great means to market and gain visibility but nothing beats traditional offline marketing. […]

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